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Software · head to head

AWeber vs ActiveCampaign

A

AWeber

Software

Email marketing and automation for small business

From
On request
Rated
-
Full reviewWebsite
ActiveCampaign logo

ActiveCampaign

Software

CRM, marketing automation, and sales platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only ActiveCampaign has a free tier, so it costs nothing to try first.
  • Each has a real cost: AWeber pricing scales with subscriber count, reaching $150 to $215 per month at higher list sizes on the Pro plan; ActiveCampaign starter tier capped at 5 automation actions per automation; unlimited actions require Plus tier or higher

Where they differ

Only the attributes on which AWeber and ActiveCampaign actually diverge.

Attributes where AWeber and ActiveCampaign differ
AttributeAWeberActiveCampaign
Starting priceOn requestFree
Free tierNoYes
PlatformsWebCloud-based SaaS
FoundedUnknown2003

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AWeber

Nothing recorded that ActiveCampaign does not also cover.

Only in ActiveCampaign

  • Contact management
  • Sales pipeline
  • Marketing automation
  • Email marketing
  • Customer service
  • Reporting
  • Automation
  • Zapier

What people use each for

The jobs each tool is most often brought in to do.

AWeber

No use cases recorded yet. See the AWeber review.

ActiveCampaign

  • Businesses automating cross-channel campaigns (email, SMS, WhatsApp)not AWeber
  • Marketing teams needing AI-driven lead scoring and automationnot AWeber

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AWeber

  • Pricing scales with subscriber count, reaching $150 to $215 per month at higher list sizes on the Pro plan

ActiveCampaign

  • Starter tier capped at 5 automation actions per automation; unlimited actions require Plus tier or higher
  • Active Intelligence (AI features) limited or excluded in Starter and Plus tiers; Advanced Intelligence only available in Pro and Enterprise
  • SSO and advanced CRM integrations only available in Pro and Enterprise tiers
  • Multiple users scaling limited: Starter allows 1 user, Plus allows 3, Enterprise allows 5 users

Pricing, plan by plan

AWeber

On request

No published plan breakdown. See the AWeber review.

ActiveCampaign

Free

No published plan breakdown. See the ActiveCampaign review.

Which should you pick?

Choose AWeber if

Nothing in the data separates AWeber from ActiveCampaign on the points above - pick on price and on how each one feels to use.

AWeber review

Choose ActiveCampaign if

  • You need contact management.
  • You want to start without paying.
  • You work on Cloud-based SaaS.
  • You also want sales pipeline.
ActiveCampaign review

Questions people ask

Is AWeber or ActiveCampaign better?
Neither clearly leads. AWeber starts at On request and ActiveCampaign at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AWeber or ActiveCampaign?
ActiveCampaign has a free tier; the other does not. Paid plans start at On request for AWeber and Free for ActiveCampaign.
Does AWeber or ActiveCampaign run on more platforms?
AWeber runs on Web. ActiveCampaign runs on Cloud-based SaaS.
Can I use ActiveCampaign for free?
Yes. ActiveCampaign has a free tier, so you can try it without paying. AWeber starts at On request.
What can AWeber do that ActiveCampaign cannot?
ActiveCampaign covers Contact management, Sales pipeline, Marketing automation, Email marketing.
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Related pages

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