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Software · head to head

Auth0 vs Attio

Auth0 logo

Auth0

Software

Secure access for everyone

From
Free
Rated
-
Full reviewWebsite
Attio logo

Attio

Software

The CRM built for the next generation of companies

From
$29/month
Rated
-
Full reviewWebsite

The short version

  • Only Auth0 has a free tier, so it costs nothing to try first.
  • Each has a real cost: Auth0 free tier limited to 25,000 monthly active users, requiring upgrade for growth beyond that; Attio the free plan stops at 3 seats and 50,000 records
  • They diverge on capability: Auth0 covers Universal login, Attio covers Custom data model.

Where they differ

Only the attributes on which Auth0 and Attio actually diverge.

Attributes where Auth0 and Attio differ
AttributeAuth0Attio
Starting priceFree$29/month
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWeb, iOS, AndroidWeb, Ios, Android, Api
Founded20132021

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Auth0

  • Universal login
  • Social login
  • Multi-factor authentication
  • Passwordless
  • User management
  • Anomaly detection
  • Extensibility
  • Machine to machine

Only in Attio

  • Custom data model
  • Flexible views
  • Email integration
  • Calendar sync
  • Automations
  • Mobile app
  • Real-time collaboration
  • Templates

Both cover

  • Slack
  • Segment
  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Auth0

  • B2C authenticationnot Attio
  • B2B authenticationnot Attio
  • B2E authenticationnot Attio
  • API securitynot Attio
  • Mobile app securitynot Attio

Attio

  • Sales pipelinenot Auth0
  • Customer managementnot Auth0
  • Deal trackingnot Auth0
  • Investor relationsnot Auth0
  • Partnership managementnot Auth0

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Auth0

  • Free tier limited to 25,000 monthly active users, requiring upgrade for growth beyond that
  • Advanced features like MFA and RBAC only available on paid Essentials tier and above
  • Ownership by Okta introduces risk that independent product roadmap may change

Attio

  • The free plan stops at 3 seats and 50,000 records
  • Outbound email is capped at 200 messages a month on the free plan and 1,000 on Plus
  • Call Intelligence, sequences, advanced reporting and permission controls all require the Pro tier
  • Custom objects are capped at 3 on free, 5 on Plus and 12 on Pro, with unlimited objects reserved for Enterprise
  • File storage is capped at 50 GB on the free and Plus tiers

Pricing, plan by plan

Auth0

Free
  • FreeFree
    • Up to 25,000 monthly active users
    • Basic authentication
    • Email/password login
  • Essentials (B2C)$35/month
    • Unlimited MAUs beyond free tier
    • Multi-Factor Authentication
    • Role-Based Access Control
  • Professional (B2C)$240/month
    • All Essentials features
    • Advanced security
    • Custom branding

Attio

$29/month
  • Starter$29/month
    • Unlimited contacts
    • Custom objects
    • Email sync
  • Plus$59/month
    • Everything in Starter
    • Automations
    • Custom attributes
  • Pro$119/month
    • Everything in Plus
    • Advanced automations
    • Custom branding
  • Enterprise$undefined/month
    • Custom contracts
    • SSO
    • Dedicated support

Which should you pick?

Choose Auth0 if

  • You need universal login.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want social login.
Auth0 review

Choose Attio if

  • You need custom data model.
  • You work on Web, Ios, Android, Api.
  • You also want flexible views.
Attio review

Questions people ask

Is Auth0 or Attio better?
Neither clearly leads. Auth0 starts at Free and Attio at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Auth0 or Attio?
Auth0 has a free tier; the other does not. Paid plans start at Free for Auth0 and $29/month for Attio.
Does Auth0 or Attio run on more platforms?
Auth0 runs on Web, iOS, Android. Attio runs on Web, Ios, Android, Api.
Can I use Auth0 for free?
Yes. Auth0 has a free tier, so you can try it without paying. Attio starts at $29/month.
What is Auth0 best used for?
Auth0 is most often used for b2c authentication, b2b authentication, b2e authentication, api security. Of those, b2c authentication and b2b authentication are not what Attio is typically brought in for.
What can Auth0 do that Attio cannot?
Auth0 covers Universal login, Social login, Multi-factor authentication, Passwordless. Attio covers Custom data model, Flexible views, Email integration, Calendar sync. Both handle Slack, Segment, SOC2, GDPR.

Answered from the vendors’ own pages

Auth0: How much does Auth0 cost?

Auth0 has a Free tier for up to 25,000 monthly active users (MAUs). Paid plans start at $35/month (Essentials B2C) and scale to $240/month (Professional B2C) and higher for Enterprise. Pricing scales with MAU usage.

Source
Auth0: Does Auth0 include Multi-Factor Authentication?

No. MFA, RBAC (Role-Based Access Control), and premium support are not included in the free tier and require upgrading to paid Essentials plans or higher.

Source
Auth0: Is Auth0 independent or part of a larger company?

Auth0 was acquired by Okta in May 2021 for $6.5 billion. It now operates as a subsidiary business unit within Okta, but maintains its own brand and operations.

Source
Auth0: Who should use Auth0 vs Okta?

Auth0 is developer-focused and serves customer identity use cases (B2C). Okta serves workforce identity (B2B) and has broader enterprise features. Auth0 now serves both markets post-acquisition but maintains its developer-friendly positioning.

Source
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Related pages

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