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Technology · head to head

Amplitude vs InVision

Amplitude logo

Amplitude

Technology

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
InVision logo

InVision

Design

Digital product design platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; InVision service discontinued as of end of 2024; no longer available or supported
  • They diverge on capability: Amplitude covers Event tracking, InVision covers Interactive prototypes.

Where they differ

Only the attributes on which Amplitude and InVision actually diverge.

Attributes where Amplitude and InVision differ
AttributeAmplitudeInVision
PlatformsWeb, Ios, Android, ApiWeb, Macos, Windows, Ios, Android
CategoryTechnologyDesign
Founded20122011

Identical on both: starting price (Free), pricing model (Unknown), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in InVision

  • Interactive prototypes
  • Design collaboration
  • Freehand whiteboarding
  • Design system manager
  • Inspect mode
  • Comments & feedback
  • Version control
  • User testing

Both cover

  • Slack
  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot InVision
  • Feature adoption trackingnot InVision
  • Conversion rate optimizationnot InVision
  • Customer journey mappingnot InVision
  • Retention improvementnot InVision

InVision

  • Prototype creationnot Amplitude
  • Design feedbacknot Amplitude
  • Whiteboarding sessionsnot Amplitude
  • Design handoffnot Amplitude
  • User testingnot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

InVision

  • Service discontinued as of end of 2024; no longer available or supported
  • Workflow required constant switching between design software (Sketch/Photoshop) and InVision for prototyping, creating inefficiency
  • Performance issues and glitches reported, especially with larger projects
  • Limited development capabilities; required additional hosting and developer support for deployment
  • Could not export working web or mobile applications without additional development

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

InVision

Free

No published plan breakdown. See the InVision review.

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose InVision if

  • You need interactive prototypes.
  • You want to start without paying.
  • You work on Web, Macos, Windows, Ios, Android.
  • You also want design collaboration.
InVision review

Questions people ask

Is Amplitude or InVision better?
Neither clearly leads. Amplitude starts at Free and InVision at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or InVision?
Amplitude starts at Free and InVision at Free.
Does Amplitude or InVision run on more platforms?
Amplitude runs on Web, Ios, Android, Api. InVision runs on Web, Macos, Windows, Ios, Android.
Can I use Amplitude for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what InVision is typically brought in for.
What can Amplitude do that InVision cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. InVision covers Interactive prototypes, Design collaboration, Freehand whiteboarding, Design system manager. Both handle Slack, SOC2, GDPR.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
InVision: Is InVision still active and supported in 2026?

No. InVision announced discontinuation of all services by end of 2024. The platform is no longer available or supported.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
InVision: What were InVision's core features?

InVision allowed designers to transform designs into interactive prototypes and mockups for web and mobile. It supported Craft Player for Sketch, Craft Sync for Photoshop, and preview mode in Studio, enabling design-to-prototype workflows.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
InVision: What were InVision's pricing plans?

InVision offered Free ($0), Starter ($25/month), Professional ($99/month), and Team plans. Annual billing provided a 10% discount. Free plan included basic prototyping; paid plans added collaboration and file access.

Source
InVision: Why did InVision fail in the market?

InVision's market position was disrupted by Figma, which unified design, prototyping, and collaboration in a single web-based platform. InVision required switching between design software and prototyping, creating friction and reducing competitiveness.

Source
InVision: What integrations did InVision support?

InVision integrated with design tools like Sketch and Photoshop, and supported sharing and collaboration workflows. The platform did not support deployment or direct development integration.

Source
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