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Software · head to head

Amplitude vs Lunacy

Amplitude logo

Amplitude

Software

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
Lunacy logo

Lunacy

Software

Free design software that keeps your flow

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Lunacy desktop application only, not cloud-based like Figma, limiting accessibility across different computers
  • They diverge on capability: Amplitude covers Event tracking, Lunacy covers Vector editing.

Where they differ

Only the attributes on which Amplitude and Lunacy actually diverge.

Attributes where Amplitude and Lunacy differ
AttributeAmplitudeLunacy
PlatformsWeb, Ios, Android, ApiWindows, macOS, Linux
Founded20122016

Identical on both: starting price (Free), pricing model (Unknown), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in Lunacy

  • Vector editing
  • Auto layouts
  • Components
  • Real-time collaboration
  • Built-in photos & icons
  • AI background remover
  • AI upscaler
  • Sketch file support

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot Lunacy
  • Feature adoption trackingnot Lunacy
  • Conversion rate optimizationnot Lunacy
  • Customer journey mappingnot Lunacy
  • Retention improvementnot Lunacy

Lunacy

  • UI/UX designnot Amplitude
  • Web designnot Amplitude
  • Mobile app designnot Amplitude
  • Icon designnot Amplitude
  • Marketing graphicsnot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Lunacy

  • Desktop application only, not cloud-based like Figma, limiting accessibility across different computers
  • Animation capabilities are basic, lacking timeline-based animation editing or spring physics available in modern design tools
  • Paid collaboration features, unlike Figma's free cloud-based team collaboration

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Lunacy

Free

No published plan breakdown. See the Lunacy review.

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose Lunacy if

  • You need vector editing.
  • You want to start without paying.
  • You work on Windows, macOS, Linux.
  • You also want auto layouts.
Lunacy review

Questions people ask

Is Amplitude or Lunacy better?
Neither clearly leads. Amplitude starts at Free and Lunacy at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or Lunacy?
Amplitude starts at Free and Lunacy at Free.
Does Amplitude or Lunacy run on more platforms?
Amplitude runs on Web, Ios, Android, Api. Lunacy runs on Windows, macOS, Linux.
Can I use Amplitude for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Lunacy is typically brought in for.
What can Amplitude do that Lunacy cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Lunacy covers Vector editing, Auto layouts, Components, Real-time collaboration.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Lunacy: Is Lunacy free to use?

Yes. Lunacy is absolutely free for personal and commercial use. There is no subscription required or trial period limitation.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Lunacy: Can Lunacy open and work with Sketch files?

Yes. Lunacy has smooth integration with Sketch files, allowing designers to import and collaborate on Sketch projects without requiring a Sketch subscription.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
Lunacy: Does Lunacy require internet connection to work?

No. Lunacy can work offline, allowing designers to work without an internet connection. It is a desktop application that runs locally on Windows, macOS, and Linux.

Source
Lunacy: What are Lunacy's hardware requirements?

Lunacy is not demanding on hardware and runs smoothly even on moderate laptops. It has minimal system requirements compared to resource-intensive design tools.

Source
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