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Software · head to head

Adyen vs SEMrush

Adyen logo

Adyen

Software

The payments platform built for growth

From
$29/month
Rated
-
Full reviewWebsite
SEMrush logo

SEMrush

Software

Do SEO, content marketing, competitor research, PPC and social media marketing from just one platfor

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only SEMrush has a free tier, so it costs nothing to try first.
  • Each has a real cost: Adyen there is a minimum monthly invoice, set by industry and business model and only disclosed through the sales team, so small volumes are not economic; SEMrush free tier limited to 10 reports per day across all tools
  • They diverge on capability: Adyen covers Payment processing, SEMrush covers Keyword research.

Where they differ

Only the attributes on which Adyen and SEMrush actually diverge.

Attributes where Adyen and SEMrush differ
AttributeAdyenSEMrush
Starting price$29/monthFree
Pricing modelusage-basedfreemium
Free tierNoYes
PlatformsWeb, Api, PosWeb, Mobile app
Founded20062008

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adyen

  • Payment processing
  • Risk management
  • Unified commerce
  • Issuing
  • Platform payments
  • SAP
  • Salesforce
  • Oracle

Only in SEMrush

  • Keyword research
  • Site audit
  • Competitor analysis
  • Backlink analytics
  • Rank tracking
  • Content marketing
  • PPC research
  • Social media tools

What people use each for

The jobs each tool is most often brought in to do.

Adyen

  • Card acquiring with interchange plus pricing for larger merchantsnot SEMrush
  • Accepting local payment methods across multiple countriesnot SEMrush
  • Settling in several currencies through linked bank accountsnot SEMrush
  • Unified online and in-person paymentsnot SEMrush

SEMrush

  • SEO keyword research and competitor analysisnot Adyen
  • Website performance tracking and auditingnot Adyen
  • Content marketing optimizationnot Adyen
  • PPC advertising researchnot Adyen

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adyen

  • There is a minimum monthly invoice, set by industry and business model and only disclosed through the sales team, so small volumes are not economic
  • Published fees are indicative rather than a rate card, with real pricing negotiated
  • Interchange++ means the card cost varies per transaction rather than being a single predictable percentage
  • Alternative payment methods carry their own rates on top, such as 3.3 percent plus $0.10 for American Express in North America

SEMrush

  • Free tier limited to 10 reports per day across all tools
  • Keyword tracking capped at 500 per month on entry tiers (SEO and Starter plans)
  • Additional users cost £45/month per user above base subscription
  • Most advanced features require Advanced plan (£455.67/month), making entry cost significant for small teams

Pricing, plan by plan

Adyen

$29/month
  • CustomFree
    • Payment processing
    • Risk management
    • Unified commerce

SEMrush

Free

No published plan breakdown. See the SEMrush review.

Which should you pick?

Choose Adyen if

  • You need payment processing.
  • You work on Web, Api, Pos.
  • You also want risk management.
Adyen review

Choose SEMrush if

  • You need keyword research.
  • You want to start without paying.
  • You work on Web, Mobile app.
  • You also want site audit.
SEMrush review

Questions people ask

Is Adyen or SEMrush better?
Neither clearly leads. Adyen starts at $29/month and SEMrush at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adyen or SEMrush?
SEMrush has a free tier; the other does not. Paid plans start at $29/month for Adyen and Free for SEMrush.
Does Adyen or SEMrush run on more platforms?
Adyen runs on Web, Api, Pos. SEMrush runs on Web, Mobile app.
Can I use SEMrush for free?
Yes. SEMrush has a free tier, so you can try it without paying. Adyen starts at $29/month.
What is Adyen best used for?
Adyen is most often used for card acquiring with interchange plus pricing for larger merchants, accepting local payment methods across multiple countries, settling in several currencies through linked bank accounts, unified online and in-person payments. Of those, card acquiring with interchange plus pricing for larger merchants and accepting local payment methods across multiple countries are not what SEMrush is typically brought in for.
What can Adyen do that SEMrush cannot?
Adyen covers Payment processing, Risk management, Unified commerce, Issuing. SEMrush covers Keyword research, Site audit, Competitor analysis, Backlink analytics.
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