Software · head to head
Vertafore Content vs Bold Penguin

Vertafore Content
Software
Digital content and marketing solution for agencies
- From
- On request
- Rated
- -
The short version
- Only Bold Penguin has a free tier, so it costs nothing to try first.
- Each has a real cost: Vertafore Content the Internet Archive's capture of Vertafore's homepage on 31 December 2019 named the vendor's Content Management & Workflow category as ImageRight and WorkSmart, distinct products from a generic 'Vertafore Content' name, sold via demo request with no price figure published.; Bold Penguin sold to brokers, carriers and MGAs rather than to the businesses buying insurance
- They diverge on capability: Vertafore Content covers Content management, Bold Penguin covers Multi-carrier quoting.
Where they differ
Only the attributes on which Vertafore Content and Bold Penguin actually diverge.
| Attribute | Vertafore Content | Bold Penguin |
|---|---|---|
| Starting price | On request | Free |
| Pricing model | subscription | transaction |
| Free tier | No | Yes |
| Platforms | Web | Web, Ios, Android |
| Founded | 1969 | 2019 |
Identical on both: user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Vertafore Content
- Content management
- Email marketing
- Landing page builder
- Analytics
- Template library
- Mobile responsive
- SEO optimization
- Integration tools
Only in Bold Penguin
- Multi-carrier quoting
- Instant quotes
- Online binding
- Customer portal
- Commission tracking
- Mobile app
- API access
- Reporting
Both cover
- Data encryption
- Cloud deployment
- Web support
- English language support
What people use each for
The jobs each tool is most often brought in to do.
Vertafore Content
- Digital marketingnot Bold Penguin
- Content creationnot Bold Penguin
Bold Penguin
- Routing and triaging commercial insurance submissionsnot Vertafore Content
- Automating submission to bind through the Terminal platformnot Vertafore Content
- Handling complex middle market submissions with SubmissionLinknot Vertafore Content
- Policy checking with ClauseLinknot Vertafore Content
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Vertafore Content
- The Internet Archive's capture of Vertafore's homepage on 31 December 2019 named the vendor's Content Management & Workflow category as ImageRight and WorkSmart, distinct products from a generic 'Vertafore Content' name, sold via demo request with no price figure published.
Bold Penguin
- Sold to brokers, carriers and MGAs rather than to the businesses buying insurance
- Pricing is not published
Pricing, plan by plan
Vertafore Content
On request- Standard$undefined/month
- Content management
- Email marketing
- Landing pages
Bold Penguin
Free- Broker AccessFree
- Multi-carrier quotes
- Instant quoting
- Commission tracking
Which should you pick?
Choose Vertafore Content if
- You need content management.
- You also want email marketing.
Choose Bold Penguin if
- You need multi-carrier quoting.
- You want to start without paying.
- You work on Web, Ios, Android.
- You also want instant quotes.
Questions people ask
- Is Vertafore Content or Bold Penguin better?
- Neither clearly leads. Vertafore Content starts at On request and Bold Penguin at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Vertafore Content or Bold Penguin?
- Bold Penguin has a free tier; the other does not. Paid plans start at On request for Vertafore Content and Free for Bold Penguin.
- Does Vertafore Content or Bold Penguin run on more platforms?
- Vertafore Content runs on Web. Bold Penguin runs on Web, Ios, Android.
- Can I use Bold Penguin for free?
- Yes. Bold Penguin has a free tier, so you can try it without paying. Vertafore Content starts at On request.
- What is Vertafore Content best used for?
- Vertafore Content is most often used for digital marketing, content creation. Of those, digital marketing and content creation are not what Bold Penguin is typically brought in for.
- What can Vertafore Content do that Bold Penguin cannot?
- Vertafore Content covers Content management, Email marketing, Landing page builder, Analytics. Bold Penguin covers Multi-carrier quoting, Instant quotes, Online binding, Customer portal. Both handle Data encryption, Cloud deployment, Web support, English language support.
Related pages
More on Vertafore Content
More on Bold Penguin
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