Softwr

Software · head to head

Vertafore AMS360 vs Better Agency

Vertafore AMS360 logo

Vertafore AMS360

Software

Modern agency management for growing agencies

From
On request
Rated
-
Full reviewWebsite
B

Better Agency

Software

Agency management for digital-first agencies

From
$199/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Vertafore AMS360 no pricing is published, and the product page states no rate, tier or cost driver; Better Agency better Agency's own vendor domain is betteragency.io, not betteragency.com as listed in the catalogue; betteragency.com is an unrelated web design firm (archived pricing captured at 4 April 2025)
  • They diverge on capability: Vertafore AMS360 covers Integrated accounting, Better Agency covers Reporting.

Where they differ

Only the attributes on which Vertafore AMS360 and Better Agency actually diverge.

Attributes where Vertafore AMS360 and Better Agency differ
AttributeVertafore AMS360Better Agency
Starting priceOn request$199/month
PlatformsWeb, Windows, Ios, AndroidWeb, Ios, Android
Founded19692018

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Vertafore AMS360

  • Integrated accounting
  • Real-time carrier downloads
  • Business intelligence
  • Commission management
  • IVANS
  • PL Rating
  • InsurLink
  • QuickBooks

Only in Better Agency

  • Reporting
  • Mobile app
  • API access
  • Integration library
  • Zapier
  • IFTTT
  • Slack
  • Stripe

Both cover

  • Policy management
  • Document management
  • Workflow automation
  • Client portal
  • Data encryption
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Vertafore AMS360

  • Agency management for insurance brokers, covering policies and clientsnot Better Agency
  • Tracking commissions, renewals and accounting for an insurance agencynot Better Agency

Better Agency

  • Automationnot Vertafore AMS360
  • Customer engagementnot Vertafore AMS360

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Vertafore AMS360

  • No pricing is published, and the product page states no rate, tier or cost driver
  • The only route to a figure is a phone call or contact form

Better Agency

  • Better Agency's own vendor domain is betteragency.io, not betteragency.com as listed in the catalogue; betteragency.com is an unrelated web design firm (archived pricing captured at 4 April 2025)
  • Base plan is $149 USD monthly and includes only 3 users; each additional user costs $35 USD per month on top (archived pricing page, 4 April 2025)
  • Paying annually is required to get a 10 percent discount off the monthly rate, with no other discount tier published (archived pricing page, 4 April 2025)

Pricing, plan by plan

Vertafore AMS360

On request
  • AMS360$undefined/month
    • Policy management
    • Integrated accounting
    • Real-time downloads
  • AMS360 Plus$undefined/month
    • All AMS360 features
    • Advanced analytics
    • API access

Better Agency

$199/month
  • Starter$199/month
    • Policy management
    • Client portal
    • Automation

Which should you pick?

Choose Vertafore AMS360 if

  • You need integrated accounting.
  • You work on Web, Windows, Ios, Android.
  • You also want real-time carrier downloads.
Vertafore AMS360 review

Choose Better Agency if

  • You need reporting.
  • You work on Web, Ios, Android.
  • You also want mobile app.
Better Agency review

Questions people ask

Is Vertafore AMS360 or Better Agency better?
Neither clearly leads. Vertafore AMS360 starts at On request and Better Agency at $199/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Vertafore AMS360 or Better Agency?
Vertafore AMS360 starts at On request and Better Agency at $199/month.
Does Vertafore AMS360 or Better Agency run on more platforms?
Vertafore AMS360 runs on Web, Windows, Ios, Android. Better Agency runs on Web, Ios, Android.
What is Vertafore AMS360 best used for?
Vertafore AMS360 is most often used for agency management for insurance brokers, covering policies and clients, tracking commissions, renewals and accounting for an insurance agency. Of those, agency management for insurance brokers, covering policies and clients and tracking commissions, renewals and accounting for an insurance agency are not what Better Agency is typically brought in for.
What can Vertafore AMS360 do that Better Agency cannot?
Vertafore AMS360 covers Integrated accounting, Real-time carrier downloads, Business intelligence, Commission management. Better Agency covers Reporting, Mobile app, API access, Integration library. Both handle Policy management, Document management, Workflow automation, Client portal.
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Vertafore AMS360

More on Better Agency

Keep looking

Other head to heads