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SEO & Website Optimization · head to head

Screaming Frog SEO Spider vs Unbounce

Screaming Frog SEO Spider logo

Screaming Frog SEO Spider

SEO & Website Optimization

Crawl websites for SEO issues

From
Free
Rated
-
Full reviewWebsite
Unbounce logo

Unbounce

Marketing

Landing page platform with AI-powered conversion optimisation.

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Screaming Frog SEO Spider free version caps crawling at 500 URLs; unlocking unlimited crawling requires a paid licence at 245 EUR per year; Unbounce starter tier severely limited to 5 pages and 500 monthly visitors; inadequate for most marketing campaigns

Where they differ

Only the attributes on which Screaming Frog SEO Spider and Unbounce actually diverge.

Attributes where Screaming Frog SEO Spider and Unbounce differ
AttributeScreaming Frog SEO SpiderUnbounce
Pricing modelfreemiumsubscription
PlatformsWebWeb, API
CategorySEO & Website OptimizationMarketing

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What people use each for

The jobs each tool is most often brought in to do.

Screaming Frog SEO Spider

No use cases recorded yet. See the Screaming Frog SEO Spider review.

Unbounce

  • Marketing agencies and freelancers running multiple client campaignsnot Screaming Frog SEO Spider
  • SaaS companies optimising landing pages for customer acquisitionnot Screaming Frog SEO Spider
  • E-commerce businesses testing product landing pages and promotional campaignsnot Screaming Frog SEO Spider
  • B2B marketers building dedicated pages for specific customer segmentsnot Screaming Frog SEO Spider
  • Product teams using A/B testing to improve conversion rates without design resourcesnot Screaming Frog SEO Spider

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Screaming Frog SEO Spider

  • Free version caps crawling at 500 URLs; unlocking unlimited crawling requires a paid licence at 245 EUR per year
  • Licence is annual only and must be renewed yearly to keep working

Unbounce

  • Starter tier severely limited to 5 pages and 500 monthly visitors; inadequate for most marketing campaigns
  • All tiers have monthly visitor caps; campaigns exceeding thresholds require upgrading to higher-priced plans
  • Optimize tier ($249/mo) capped at 50,000 monthly visitors; campaigns beyond this require custom Concierge pricing
  • AI copywriting and advanced optimisation features not explicitly detailed in lower tiers
  • Full customisation beyond templates requires adding custom JavaScript, CSS and HTML
  • FIPS 140-2 or advanced security features not documented as available

Pricing, plan by plan

Screaming Frog SEO Spider

Free

No published plan breakdown. See the Screaming Frog SEO Spider review.

Unbounce

Free
  • Starter$29/month ($22 annually)
    • 5 pages
    • 500 monthly visitors
    • 1 user
  • Build$99/month ($74 annually)
    • Unlimited pages
    • 20,000 monthly visitors
    • 1 user
  • Experiment$149/month ($112 annually)
    • Unlimited pages
    • 30,000 monthly visitors
    • 3 users
  • Optimize$249/month ($187 annually)
    • Unlimited pages
    • 50,000 monthly visitors
    • 5 users

Which should you pick?

Choose Screaming Frog SEO Spider if

  • You want to start without paying.
Screaming Frog SEO Spider review

Choose Unbounce if

  • You want to start without paying.
  • You work on Web, API.
Unbounce review

Questions people ask

Is Screaming Frog SEO Spider or Unbounce better?
Neither clearly leads. Screaming Frog SEO Spider starts at Free and Unbounce at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Screaming Frog SEO Spider or Unbounce?
Screaming Frog SEO Spider starts at Free and Unbounce at Free.
Does Screaming Frog SEO Spider or Unbounce run on more platforms?
Screaming Frog SEO Spider runs on Web. Unbounce runs on Web, API.
Can I use Screaming Frog SEO Spider for free?
Both have a free tier, so you can try either at no cost before committing.

Answered from the vendors’ own pages

Unbounce: Does Unbounce include A/B testing?

Yes. All paid plans include A/B testing capabilities. The one-click testing tool is designed for marketers without requiring technical or design support.

Source
Unbounce: What is Smart Traffic?

Smart Traffic is AI-powered optimisation that automatically routes visitors to their best-matching landing page variant. The feature delivers claimed average conversion improvements of 30%.

Source
Unbounce: Is there a free trial?

Yes. Unbounce offers a free 14-day trial with no credit card required.

Source
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