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Sales Enablement · head to head

People.ai vs Viral Loops

People.ai logo

People.ai

Sales Enablement

AI Revenue Intelligence

From
$50/month
Rated
-
Full reviewWebsite
Viral Loops logo

Viral Loops

Affiliate Marketing

Viral and referral marketing made simple

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Viral Loops has a free tier, so it costs nothing to try first.
  • Each has a real cost: People.ai pricing per user adds up quickly for large sales teams; Viral Loops pricing is relatively high for small startups and bootstrapped businesses ($35/mo minimum)
  • They diverge on capability: People.ai covers Activity capture, Viral Loops covers Campaign templates.

Where they differ

Only the attributes on which People.ai and Viral Loops actually diverge.

Attributes where People.ai and Viral Loops differ
AttributePeople.aiViral Loops
Starting price$50/monthFree
Pricing modelUnknownsubscription
Free tierNoYes
CategorySales EnablementAffiliate Marketing

Identical on both: platforms (Web), user rating (Not yet rated), founded (2016).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in People.ai

  • Activity capture
  • Contact management
  • Deal intelligence
  • AI coaching
  • Revenue analytics
  • Salesforce
  • Microsoft Dynamics
  • Slack

Only in Viral Loops

  • Campaign templates
  • Milestone rewards
  • Leaderboards
  • Referral widgets
  • Viral analytics
  • Shopify
  • Mailchimp
  • Klaviyo

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

People.ai

  • Customer Successnot Viral Loops
  • Ai Intelligencenot Viral Loops
  • Activity Capturenot Viral Loops

Viral Loops

  • affiliate marketing managementnot People.ai
  • Workflow automationnot People.ai
  • Reportingnot People.ai

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

People.ai

  • Pricing per user adds up quickly for large sales teams
  • Setup requires deep CRM configuration and change management
  • Activity capture can generate noise without proper filtering and customization
  • Forecasting accuracy depends on data quality and proper configuration

Viral Loops

  • Pricing is relatively high for small startups and bootstrapped businesses ($35/mo minimum)
  • Advanced features are only available on higher-tier plans, limiting smaller businesses
  • Limited customization without technical development for highly branded campaigns
  • Customer support response times may vary by region and time zone

Pricing, plan by plan

People.ai

$50/month

No published plan breakdown. See the People.ai review.

Viral Loops

Free
  • FreeFree
    • 1,000 participants
    • All templates
    • Basic features

Which should you pick?

Choose People.ai if

  • You need activity capture.
  • You also want contact management.
People.ai review

Choose Viral Loops if

  • You need campaign templates.
  • You want to start without paying.
  • You also want milestone rewards.
Viral Loops review

Questions people ask

Is People.ai or Viral Loops better?
Neither clearly leads. People.ai starts at $50/month and Viral Loops at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, People.ai or Viral Loops?
Viral Loops has a free tier; the other does not. Paid plans start at $50/month for People.ai and Free for Viral Loops.
Does People.ai or Viral Loops run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Viral Loops for free?
Yes. Viral Loops has a free tier, so you can try it without paying. People.ai starts at $50/month.
What is People.ai best used for?
People.ai is most often used for customer success, ai intelligence, activity capture. Of those, customer success and ai intelligence are not what Viral Loops is typically brought in for.
What can People.ai do that Viral Loops cannot?
People.ai covers Activity capture, Contact management, Deal intelligence, AI coaching. Viral Loops covers Campaign templates, Milestone rewards, Leaderboards, Referral widgets. Both handle Web support.

Answered from the vendors’ own pages

People.ai: What is People.ai's core functionality?

People.ai automates activity capture from emails, calls, and meetings, then uses AI to provide pipeline visibility, forecasting insights, and engagement analytics.

Source
Viral Loops: What does Viral Loops pricing start at?

Viral Loops pricing starts at $35/month and ranges up to $208/month depending on the plan. The platform offers a 14-day free trial, flat-rate pricing (no per-campaign charges), and 30% discount for annual billing.

Source
People.ai: What is the starting price for People.ai?

People.ai pricing starts at 50 USD per user per month, with free PeopleGlass tier available for Salesforce users.

Source
Viral Loops: What types of campaigns can Viral Loops create?

Viral Loops allows creation of referral programs, giveaways, waiting lists, and sweepstakes/competitions. Campaigns can be integrated into websites or mobile apps within minutes using pre-built templates.

Source
Viral Loops: Does Viral Loops offer custom pricing?

Yes. Beyond the standard $35-208/month plans, Viral Loops offers custom pricing for larger teams and enterprises with specific feature requirements.

Source
Viral Loops: What happens to campaigns after I cancel Viral Loops?

Users can export large files of mailing lists in several data formats, allowing campaign data to be migrated to another platform if needed after cancellation.

Source
Viral Loops: How quickly can I launch a campaign with Viral Loops?

Campaigns can be launched within minutes using Viral Loops' template-based, intuitive interface that requires no technical expertise or coding knowledge.

Source
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