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Software · head to head

Assembly vs Moz

Assembly logo

Assembly

Software

Employee recognition platform for distributed teams

From
Free
Rated
-
Full reviewWebsite
Moz logo

Moz

Software

SEO software for smarter marketing

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Assembly client counts are capped by tier, at 50 on Starter and 500 on Professional; Moz smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush
  • They diverge on capability: Assembly covers Social recognition, Moz covers Keyword Explorer.

Where they differ

Only the attributes on which Assembly and Moz actually diverge.

Attributes where Assembly and Moz differ
AttributeAssemblyMoz
Pricing modelsubscriptionUnknown
Founded20212004

Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Assembly

  • Social recognition
  • Rewards catalog
  • Points system
  • Mobile app
  • Analytics
  • Manager tools
  • Customizable workflow
  • Reporting

Only in Moz

  • Keyword Explorer
  • Link Explorer
  • Site Crawl
  • Rank Tracking
  • Page Optimization
  • Competitive research
  • Local SEO tools
  • Fresh Web Explorer

What people use each for

The jobs each tool is most often brought in to do.

Assembly

No use cases recorded yet. See the Assembly review.

Moz

  • SEO auditsnot Assembly
  • Keyword researchnot Assembly
  • Link buildingnot Assembly
  • Local SEOnot Assembly
  • Competitive analysisnot Assembly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Assembly

  • Client counts are capped by tier, at 50 on Starter and 500 on Professional
  • Automation tasks are metered, at 100 a month on Starter and 1,000 on Professional
  • Extra internal users cost $29 each on Professional and $59 on Advanced, on top of the plan
  • Full white-labelling requires Advanced at $499 a month and SSO is Enterprise only at $2,000
  • The workspace locks when a trial lapses and the account may be deleted after 30 days

Moz

  • Smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush
  • Unreliable competitive analysis for B2B companies with niche competitor sets
  • Weekly rank tracking on lower plans creates bottlenecks versus daily updates on competitors

Pricing, plan by plan

Assembly

Free
  • FreeFree
    • Basic recognition
    • Points system
    • Mobile app
  • Pro$undefined/month
    • Advanced recognition
    • Rewards
    • Analytics

Moz

Free
  • Starter$39/month
    • Limited keyword tracking
    • Basic site audit
  • Standard$99/month
    • Enhanced keyword tracking
    • Competitive analysis

Which should you pick?

Choose Assembly if

  • You need social recognition.
  • You want to start without paying.
  • You also want rewards catalog.
Assembly review

Choose Moz if

  • You need keyword explorer.
  • You want to start without paying.
  • You also want link explorer.
Moz review

Questions people ask

Is Assembly or Moz better?
Neither clearly leads. Assembly starts at Free and Moz at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Assembly or Moz?
Assembly starts at Free and Moz at Free.
Does Assembly or Moz run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Assembly for free?
Both have a free tier, so you can try either at no cost before committing.
What can Assembly do that Moz cannot?
Assembly covers Social recognition, Rewards catalog, Points system, Mobile app. Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking.

Answered from the vendors’ own pages

Moz: What are Moz's main weaknesses compared to Semrush and Ahrefs?

Moz has a smaller keyword database (500M+ keywords vs Semrush's 25B), weaker competitive analysis tools for B2B niches, weekly rank tracking on lower plans, and limited local SEO features compared to modern competitors.

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Related pages

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