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Software · head to head

Ladder vs Bold Penguin

Ladder logo

Ladder

Software

Accessible life insurance for everyone

From
Free
Rated
-
Full reviewWebsite
Bold Penguin logo

Bold Penguin

Software

Business insurance marketplace for brokers

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Ladder sample illustration shows a 30-year-old healthy male paying about 28 USD per month for a 10-year term, with rates varying by individual qualification and no medical exam only available up to 3 million USD coverage; Bold Penguin sold to brokers, carriers and MGAs rather than to the businesses buying insurance
  • They diverge on capability: Ladder covers No medical exam required, Bold Penguin covers Multi-carrier quoting.

Where they differ

Only the attributes on which Ladder and Bold Penguin actually diverge.

Attributes where Ladder and Bold Penguin differ
AttributeLadderBold Penguin
Pricing modelfreemiumtransaction
Founded20162019

Identical on both: starting price (Free), free tier (Yes), platforms (Web, Ios, Android), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ladder

  • No medical exam required
  • Fast underwriting
  • Flexible terms
  • Online application
  • Digital policy delivery
  • Policy management
  • Beneficiary tracking
  • Payment processing

Only in Bold Penguin

  • Multi-carrier quoting
  • Online binding
  • Customer portal
  • Commission tracking
  • Mobile app
  • API access
  • Reporting
  • Multiple carriers

Both cover

  • Instant quotes
  • Data encryption
  • Cloud deployment
  • Web support
  • Ios support
  • Android support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Ladder

  • Life insurance shoppingnot Bold Penguin
  • Quick policy purchasenot Bold Penguin
  • Transparent quotesnot Bold Penguin
  • Digital policy administrationnot Bold Penguin

Bold Penguin

  • Routing and triaging commercial insurance submissionsnot Ladder
  • Automating submission to bind through the Terminal platformnot Ladder
  • Handling complex middle market submissions with SubmissionLinknot Ladder
  • Policy checking with ClauseLinknot Ladder

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ladder

  • Sample illustration shows a 30-year-old healthy male paying about 28 USD per month for a 10-year term, with rates varying by individual qualification and no medical exam only available up to 3 million USD coverage

Bold Penguin

  • Sold to brokers, carriers and MGAs rather than to the businesses buying insurance
  • Pricing is not published

Pricing, plan by plan

Ladder

Free
  • Get QuoteFree
    • Instant term life quotes
    • No medical exam
    • Flexible coverage amounts
  • Term Life Policy$undefined/month
    • 10, 20, or 30-year terms
    • Transparent pricing
    • Fast underwriting

Bold Penguin

Free
  • Broker AccessFree
    • Multi-carrier quotes
    • Instant quoting
    • Commission tracking

Which should you pick?

Choose Ladder if

  • You need no medical exam required.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want fast underwriting.
Ladder review

Choose Bold Penguin if

  • You need multi-carrier quoting.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want online binding.
Bold Penguin review

Questions people ask

Is Ladder or Bold Penguin better?
Neither clearly leads. Ladder starts at Free and Bold Penguin at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ladder or Bold Penguin?
Ladder starts at Free and Bold Penguin at Free.
Does Ladder or Bold Penguin run on more platforms?
Both run on Web, Ios, Android, so platform support will not decide this one for you.
Can I use Ladder for free?
Both have a free tier, so you can try either at no cost before committing.
What is Ladder best used for?
Ladder is most often used for life insurance shopping, quick policy purchase, transparent quotes, digital policy administration. Of those, life insurance shopping and quick policy purchase are not what Bold Penguin is typically brought in for.
What can Ladder do that Bold Penguin cannot?
Ladder covers No medical exam required, Fast underwriting, Flexible terms, Online application. Bold Penguin covers Multi-carrier quoting, Online binding, Customer portal, Commission tracking. Both handle Instant quotes, Data encryption, Cloud deployment, Web support.
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Related pages

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