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Software · head to head

Instagram AR Effects vs Mural

Instagram AR Effects logo

Instagram AR Effects

Software

Creative AR effects for Instagram Stories and Reels

From
Free
Rated
-
Mural logo

Mural

Software

The digital workspace for visual collaboration

From
Free
Rated
-

The short version

  • Each has a real cost: Instagram AR Effects meta shut down third party AR effect creation tools: "Meta Spark's platform of third party tools and content will no longer be available effective January 14, 2025"; Mural the free plan allows 3 editable murals at a time, so working on a fourth means archiving one
  • They diverge on capability: Instagram AR Effects covers Face effects, Mural covers Infinite canvas.

Where they differ

Only the attributes on which Instagram AR Effects and Mural actually diverge.

Attributes where Instagram AR Effects and Mural differ
AttributeInstagram AR EffectsMural
Pricing modelfreesubscription
PlatformsAr, Ios, AndroidWeb, Ios, Android
Founded20042011

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Instagram AR Effects

  • Face effects
  • World effects
  • Interactive filters
  • Beauty effects
  • Spark AR Studio
  • Instagram Stories
  • Reels
  • Ar support

Only in Mural

  • Infinite canvas
  • Sticky notes
  • Shapes & connectors
  • Image uploads
  • Real-time collaboration
  • Templates
  • Voting & feedback
  • Slack

Both cover

  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Instagram AR Effects

  • VR Gamingnot Mural
  • AR Marketingnot Mural
  • Virtual Trainingnot Mural
  • 3D Visualizationnot Mural
  • Immersive Experiencesnot Mural

Mural

  • Running collaborative workshops and retrospectives on a shared whiteboardnot Instagram AR Effects
  • Mapping journeys and diagrams with a distributed teamnot Instagram AR Effects

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Instagram AR Effects

  • Meta shut down third party AR effect creation tools: "Meta Spark's platform of third party tools and content will no longer be available effective January 14, 2025"

Mural

  • The free plan allows 3 editable murals at a time, so working on a fourth means archiving one
  • Mural AI and the Zoom and Webex integrations require Team+ at $9.99 per member per month billed annually
  • SSO and the Okta, Azure and GitHub integrations are Business only at $17.99 per member per month
  • Multiple workspaces, SCIM, audit logs and enforced 2FA are Enterprise only with no published price

Pricing, plan by plan

Instagram AR Effects

Free
  • FreeFree
    • AR effects library
    • Effect creation
    • Publishing

Mural

Free
  • FreeFree
    • 1 mural
    • Basic shapes
    • File uploads
  • Team$16/month
    • Unlimited murals
    • Advanced templates
    • Team collaboration

Which should you pick?

Choose Instagram AR Effects if

  • You need face effects.
  • You want to start without paying.
  • You work on Ar, Ios, Android.
  • You also want world effects.

Choose Mural if

  • You need infinite canvas.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want sticky notes.

Questions people ask

Is Instagram AR Effects or Mural better?
Neither clearly leads. Instagram AR Effects starts at Free and Mural at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Instagram AR Effects or Mural?
Instagram AR Effects starts at Free and Mural at Free.
Does Instagram AR Effects or Mural run on more platforms?
Instagram AR Effects runs on Ar, Ios, Android. Mural runs on Web, Ios, Android.
Can I use Instagram AR Effects for free?
Both have a free tier, so you can try either at no cost before committing.
What is Instagram AR Effects best used for?
Instagram AR Effects is most often used for vr gaming, ar marketing, virtual training, 3d visualization. Of those, vr gaming and ar marketing are not what Mural is typically brought in for.
What can Instagram AR Effects do that Mural cannot?
Instagram AR Effects covers Face effects, World effects, Interactive filters, Beauty effects. Mural covers Infinite canvas, Sticky notes, Shapes & connectors, Image uploads. Both handle Ios support, Android support.

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