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Influencer Marketing · head to head

Insense vs Cohley

Insense logo

Insense

Influencer Marketing

Get UGC and influencer content that converts

From
$400/month
Rated
-
Full reviewWebsite
C

Cohley

Influencer Marketing

Content at the speed of culture

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Insense the entry Trial plan costs $650 for one month, is limited to 1 campaign and up to 10 creators, and auto-upgrades to the $500 per month Brand plan unless cancelled 48 hours in advance; Cohley cohley's Starter plan starts from $18,000 and its Professional plan ("Most popular") starts from $24,000, both annual influencer/UGC content packages, per the vendor's own pricing page (archived, 2022).
  • They diverge on capability: Insense covers UGC creation, Cohley covers Photo content.

Where they differ

Only the attributes on which Insense and Cohley actually diverge.

Attributes where Insense and Cohley differ
AttributeInsenseCohley
Starting price$400/monthOn request
PlatformsWebWeb, Api

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Influencer Marketing), founded (2016).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Insense

  • UGC creation
  • Creator matching
  • Content licensing
  • Spark ads whitelisting
  • Brief templates
  • Content moderation
  • Payment processing
  • TikTok

Only in Cohley

  • Photo content
  • Video content
  • Product reviews
  • Creator network
  • Rights management
  • Content library
  • A/B testing
  • Salesforce Commerce Cloud

Both cover

  • Performance analytics
  • Instagram
  • Google Ads
  • Shopify
  • GDPR
  • Data encryption
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Insense

  • Sourcing UGC video creators for paid social adsnot Cohley
  • Running Meta Partnership Ads with creator handlesnot Cohley
  • Managing creator briefs, contracts and payments for ecommerce brandsnot Cohley

Cohley

  • Product photographynot Insense
  • Video contentnot Insense
  • Customer reviewsnot Insense
  • Social contentnot Insense
  • Ad creativenot Insense

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Insense

  • The entry Trial plan costs $650 for one month, is limited to 1 campaign and up to 10 creators, and auto-upgrades to the $500 per month Brand plan unless cancelled 48 hours in advance
  • A marketplace fee is charged on top of the subscription: 20% on Trial, 10% on Brand and 7% on Agency
  • Brand plan includes only 2 user seats and 1 brand; extra seats cost $30 per month and extra brands $100 per month
  • Creator payments are not included in the subscription and are billed separately
  • Brand plan caps Meta Partnership Ads connections at 10

Cohley

  • Cohley's Starter plan starts from $18,000 and its Professional plan ("Most popular") starts from $24,000, both annual influencer/UGC content packages, per the vendor's own pricing page (archived, 2022).

Pricing, plan by plan

Insense

$400/month
  • UGC$400/month
    • Access to creators
    • Brief creation
    • Content delivery
  • UGC + Ads$1500/month
    • Creator whitelisting
    • Spark ads
    • Performance tracking
  • Enterprise$undefined/month
    • Custom solutions
    • Managed service
    • API access

Cohley

On request
  • Starter$undefined/month
    • Photo content
    • Basic creators
    • Content library
  • Growth$undefined/month
    • Photo + video
    • Premium creators
    • Performance tracking
  • Enterprise$undefined/month
    • Custom content
    • Dedicated team
    • API access

Which should you pick?

Choose Insense if

  • You need ugc creation.
  • You also want creator matching.
Insense review

Choose Cohley if

  • You need photo content.
  • You work on Web, Api.
  • You also want video content.
Cohley review

Questions people ask

Is Insense or Cohley better?
Neither clearly leads. Insense starts at $400/month and Cohley at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Insense or Cohley?
Insense starts at $400/month and Cohley at On request.
Does Insense or Cohley run on more platforms?
Insense runs on Web. Cohley runs on Web, Api.
What is Insense best used for?
Insense is most often used for sourcing ugc video creators for paid social ads, running meta partnership ads with creator handles, managing creator briefs, contracts and payments for ecommerce brands. Of those, sourcing ugc video creators for paid social ads and running meta partnership ads with creator handles are not what Cohley is typically brought in for.
What can Insense do that Cohley cannot?
Insense covers UGC creation, Creator matching, Content licensing, Spark ads whitelisting. Cohley covers Photo content, Video content, Product reviews, Creator network. Both handle Performance analytics, Instagram, Google Ads, Shopify.
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