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Software · head to head

Hotjar vs Bluepark

H

Hotjar

Software

Understand how users behave on your site

From
Free
Rated
-
Full reviewWebsite
B

Bluepark

Software

A UK-based ecommerce platform to design, sell and manage your online store

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Hotjar has a free tier, so it costs nothing to try first.
  • Each has a real cost: Hotjar website performance impact - Hotjar tracking code can cause noticeable slowdowns affecting site speed and Google rankings; Bluepark central plan at £14.99 + VAT per month excludes ecommerce features entirely; full store functionality starts at £29.99 + VAT per month on the Retail tier, and all published prices exclude VAT (bluepark.co.uk/pricing.html, fetched 19 Aug 2026).

Where they differ

Only the attributes on which Hotjar and Bluepark actually diverge.

Attributes where Hotjar and Bluepark differ
AttributeHotjarBluepark
Starting priceFreeOn request
Pricing modelUnknownsubscription
Free tierYesNo
Founded2014Unknown

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hotjar

  • Heatmaps
  • Session recordings
  • Feedback widgets
  • Surveys
  • User interviews
  • Conversion funnels
  • Form analytics
  • Rage click detection

Only in Bluepark

Nothing recorded that Hotjar does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Hotjar

  • User behavior analysisnot Bluepark
  • Conversion optimizationnot Bluepark
  • UX researchnot Bluepark
  • Customer feedbacknot Bluepark
  • Usability testingnot Bluepark

Bluepark

No use cases recorded yet. See the Bluepark review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hotjar

  • Website performance impact - Hotjar tracking code can cause noticeable slowdowns affecting site speed and Google rankings
  • Session recording limits - free and lower-tier plans have monthly session recording caps that must be sampled above the limit
  • Inaccurate heatmaps on dynamic pages - heatmaps fail to display correctly on pages with modals, sticky navigation bars, and pop-up overlays
  • No mobile app - only web-based access available
  • Not real-time analytics - includes slight data processing delay

Bluepark

  • Central plan at £14.99 + VAT per month excludes ecommerce features entirely; full store functionality starts at £29.99 + VAT per month on the Retail tier, and all published prices exclude VAT (bluepark.co.uk/pricing.html, fetched 19 Aug 2026).

Pricing, plan by plan

Hotjar

Free

No published plan breakdown. See the Hotjar review.

Bluepark

On request

No published plan breakdown. See the Bluepark review.

Which should you pick?

Choose Hotjar if

  • You need heatmaps.
  • You want to start without paying.
  • You also want session recordings.
Hotjar review

Choose Bluepark if

Nothing in the data separates Bluepark from Hotjar on the points above - pick on price and on how each one feels to use.

Bluepark review

Questions people ask

Is Hotjar or Bluepark better?
Neither clearly leads. Hotjar starts at Free and Bluepark at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hotjar or Bluepark?
Hotjar has a free tier; the other does not. Paid plans start at Free for Hotjar and On request for Bluepark.
Does Hotjar or Bluepark run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Hotjar for free?
Yes. Hotjar has a free tier, so you can try it without paying. Bluepark starts at On request.
What is Hotjar best used for?
Hotjar is most often used for user behavior analysis, conversion optimization, ux research, customer feedback. Of those, user behavior analysis and conversion optimization are not what Bluepark is typically brought in for.
What can Hotjar do that Bluepark cannot?
Hotjar covers Heatmaps, Session recordings, Feedback widgets, Surveys.

Answered from the vendors’ own pages

Hotjar: Does Hotjar have a free tier?

Yes. Hotjar's free plan (now under Contentsquare) includes 200,000 monthly sessions, 10,000 session replays, and unlimited heatmaps, with no time limit on the free tier.

Source
Hotjar: Can I export my data from Hotjar?

Yes. Hotjar allows exporting heatmaps as JPG images, survey responses as CSV files, and session recording metadata. Advanced export options are available through the Hotjar API.

Source
Hotjar: Does Hotjar provide real-time analytics?

No. Hotjar has a slight delay in data processing and does not offer true real-time analytics compared to some competitors.

Source
Hotjar: What integrations does Hotjar support?

Hotjar integrates with Google Analytics, Google Tag Manager, Slack, HubSpot, Jira, Linear, Microsoft Teams, Zapier, and hundreds of other tools through its API and partner integrations.

Source
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