E-commerce · head to head
FullStory vs Google Pay
The short version
- Each has a real cost: FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites; Google Pay limited to Android devices and Chrome browser; lacks native support for iOS devices
- They diverge on capability: FullStory covers Session replay, Google Pay covers Digital wallet.
Where they differ
Only the attributes on which FullStory and Google Pay actually diverge.
| Attribute | FullStory | Google Pay |
|---|---|---|
| Pricing model | quote | free |
| Platforms | Web, Mobile | Android, Chrome browser |
| Category | E-commerce | Personal Finance |
| Founded | 2014 | 2015 |
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in FullStory
- Session replay
- Heatmaps
- Conversion funnels
- User journey mapping
- Error tracking
- Frustration signals
- Search functionality
- Custom events
Only in Google Pay
- Digital wallet
- Contactless payments
- Online shopping
- P2P money transfers
- Credit cards
- Debit cards
- Bank accounts
- Android support
What people use each for
The jobs each tool is most often brought in to do.
FullStory
- User experience analysisnot Google Pay
- Bug reproductionnot Google Pay
- Conversion optimizationnot Google Pay
- Customer supportnot Google Pay
- Product developmentnot Google Pay
Google Pay
- Android users making contactless payments at supported retailersnot FullStory
- Chrome browser users utilising payment autofill at checkoutnot FullStory
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
FullStory
- Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
- Personal email addresses cannot be used for signup; business email domain required
- Paid plan pricing not publicly listed, requires sales contact for quotes
- Free plan has no email support, only community-based assistance
- Mobile app analytics requires a separate add-on purchase
Google Pay
- Limited to Android devices and Chrome browser; lacks native support for iOS devices
- International money transfer through third-party provider (Wise Inc.) with limited details on coverage
Pricing, plan by plan
FullStory
Free- FreeFree
- 1,000 sessions/month
- 14-day data retention
- Basic analytics
- Business$undefined/month
- Custom sessions
- 3-month retention
- Advanced analytics
- Enterprise$undefined/month
- Unlimited sessions
- Custom retention
- Advanced privacy controls
Google Pay
FreeNo published plan breakdown. See the Google Pay review.
Which should you pick?
Choose FullStory if
- You need session replay.
- You want to start without paying.
- You work on Web, Mobile.
- You also want heatmaps.
Choose Google Pay if
- You need digital wallet.
- You want to start without paying.
- You work on Android, Chrome browser.
- You also want contactless payments.
Questions people ask
- Is FullStory or Google Pay better?
- Neither clearly leads. FullStory starts at Free and Google Pay at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, FullStory or Google Pay?
- FullStory starts at Free and Google Pay at Free.
- Does FullStory or Google Pay run on more platforms?
- FullStory runs on Web, Mobile. Google Pay runs on Android, Chrome browser.
- Can I use FullStory for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is FullStory best used for?
- FullStory is most often used for user experience analysis, bug reproduction, conversion optimization, customer support. Of those, user experience analysis and bug reproduction are not what Google Pay is typically brought in for.
- What can FullStory do that Google Pay cannot?
- FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping. Google Pay covers Digital wallet, Contactless payments, Online shopping, P2P money transfers.
Answered from the vendors’ own pages
FullStory: What does FullStory's free tier include?
30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.
SourceFullStory: What features are excluded from the free plan?
Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.
SourceFullStory: Can I use a personal email to sign up for FullStory's free plan?
No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.
SourceFullStory: How does FullStory integrate with Slack?
FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.
SourceFullStory: What analytics platforms does FullStory integrate with?
FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.
SourceRelated pages
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