Softwr

Automotive · head to head

Cox Automotive vs CarGurus

C

Cox Automotive

Automotive

Comprehensive automotive technology platform

From
On request
Rated
-
CarGurus logo

CarGurus

Automotive

Smart car marketplace with deal analysis

From
$249/month
Rated
-

The short version

  • They diverge on capability: Cox Automotive covers Dealer management, CarGurus covers Vehicle listing.

Where they differ

Only the attributes on which Cox Automotive and CarGurus actually diverge.

Attributes where Cox Automotive and CarGurus differ
AttributeCox AutomotiveCarGurus
Starting priceOn request$249/month
Pricing modelquotesubscription
PlatformsWeb, Mobile, DesktopWeb, Mobile, App
Founded20142006

Identical on both: free tier (No), user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cox Automotive

  • Dealer management
  • Digital retail
  • Inventory showcase
  • Customer portal
  • Marketplace integration
  • Financial services
  • Reporting and analytics
  • AutoTrader

Only in CarGurus

  • Vehicle listing
  • AI deal scoring
  • Market pricing analysis
  • Dealer metrics
  • Inventory insights
  • Photo management
  • Consumer reviews
  • DMS platforms

Both cover

  • Lead generation
  • CRM systems
  • SSL encryption
  • Data protection
  • Secure authentication

What people use each for

The jobs each tool is most often brought in to do.

Cox Automotive

  • Dealership Management
  • Service Scheduling
  • Inventory Management
  • Sales Operations
  • Customer Relationship

CarGurus

  • Dealership Management
  • Service Scheduling
  • Inventory Management
  • Sales Operations
  • Customer Relationship

Both are used for dealership management, service scheduling, inventory management, sales operations, customer relationship, on those jobs the choice comes down to price and fit rather than capability.

Pricing, plan by plan

Cox Automotive

On request
  • Dealer.com Essentials$undefined/month
    • Website hosting
    • Inventory management
    • Lead management
  • Dealer.com Professional$undefined/month
    • Everything in Essentials
    • Advanced CRM
    • Marketing automation
  • Dealer.com Enterprise$undefined/month
    • Everything in Professional
    • Custom integrations
    • API access

CarGurus

$249/month
  • Essential$249/month
    • Vehicle listing
    • Basic lead management
    • Pricing data
  • Pro$599/month
    • Everything in Essential
    • Advanced pricing intelligence
    • Lead scoring
  • Enterprise$1299/month
    • Everything in Pro
    • Custom pricing
    • Dedicated support

Which should you pick?

Choose Cox Automotive if

  • You need dealer management.
  • You work on Web, Mobile, Desktop.
  • You also want digital retail.

Choose CarGurus if

  • You need vehicle listing.
  • You work on Web, Mobile, App.
  • You also want ai deal scoring.

Questions people ask

Is Cox Automotive or CarGurus better?
Neither clearly leads. Cox Automotive starts at On request and CarGurus at $249/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cox Automotive or CarGurus?
Cox Automotive starts at On request and CarGurus at $249/month.
Does Cox Automotive or CarGurus run on more platforms?
Cox Automotive runs on Web, Mobile, Desktop. CarGurus runs on Web, Mobile, App.
What is Cox Automotive best used for?
Cox Automotive is most often used for dealership management, service scheduling, inventory management, sales operations.
What can Cox Automotive do that CarGurus cannot?
Cox Automotive covers Dealer management, Digital retail, Inventory showcase, Customer portal. CarGurus covers Vehicle listing, AI deal scoring, Market pricing analysis, Dealer metrics. Both handle Lead generation, CRM systems, SSL encryption, Data protection.

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