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Amplitude vs Microsoft Defender for Endpoint

Amplitude logo

Amplitude

Software

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
Microsoft Defender for Endpoint logo

Microsoft Defender for Endpoint

Software

Enterprise endpoint security built into Microsoft 365

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Amplitude has a free tier, so it costs nothing to try first.
  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Microsoft Defender for Endpoint pricing not published on public websites; quote required from Microsoft sales
  • They diverge on capability: Amplitude covers Event tracking, Microsoft Defender for Endpoint covers Threat & vulnerability management.

Where they differ

Only the attributes on which Amplitude and Microsoft Defender for Endpoint actually diverge.

Attributes where Amplitude and Microsoft Defender for Endpoint differ
AttributeAmplitudeMicrosoft Defender for Endpoint
Starting priceFreeOn request
Pricing modelUnknownquote
Free tierYesNo
PlatformsWeb, Ios, Android, ApiWindows, macOS, Linux, iOS, Android
Founded20121975

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in Microsoft Defender for Endpoint

  • Threat & vulnerability management
  • Attack surface reduction
  • Next-gen protection
  • EDR
  • Auto investigation
  • Microsoft Threat Experts
  • Threat analytics
  • Secure score

Both cover

  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot Microsoft Defender for Endpoint
  • Feature adoption trackingnot Microsoft Defender for Endpoint
  • Conversion rate optimizationnot Microsoft Defender for Endpoint
  • Customer journey mappingnot Microsoft Defender for Endpoint
  • Retention improvementnot Microsoft Defender for Endpoint

Microsoft Defender for Endpoint

  • Enterprise endpoint security across Windows, macOS, Linux, Android, and iOS via Plans 1 or 2not Amplitude
  • Small and medium-sized businesses using Microsoft Defender for Business as alternativenot Amplitude
  • Organisations using Microsoft 365 E5 which includes Defender for Endpoint Plan 2not Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Microsoft Defender for Endpoint

  • Pricing not published on public websites; quote required from Microsoft sales
  • Defender for Endpoint Plan 1 and Plan 2 do not include server licenses; additional licensing required for server protection
  • Specific feature differences between Plan 1 and Plan 2 require consulting Microsoft documentation

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Microsoft Defender for Endpoint

On request

No published plan breakdown. See the Microsoft Defender for Endpoint review.

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose Microsoft Defender for Endpoint if

  • You need threat & vulnerability management.
  • You work on Windows, macOS, Linux, iOS, Android.
  • You also want attack surface reduction.
Microsoft Defender for Endpoint review

Questions people ask

Is Amplitude or Microsoft Defender for Endpoint better?
Neither clearly leads. Amplitude starts at Free and Microsoft Defender for Endpoint at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or Microsoft Defender for Endpoint?
Amplitude has a free tier; the other does not. Paid plans start at Free for Amplitude and On request for Microsoft Defender for Endpoint.
Does Amplitude or Microsoft Defender for Endpoint run on more platforms?
Amplitude runs on Web, Ios, Android, Api. Microsoft Defender for Endpoint runs on Windows, macOS, Linux, iOS, Android.
Can I use Amplitude for free?
Yes. Amplitude has a free tier, so you can try it without paying. Microsoft Defender for Endpoint starts at On request.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Microsoft Defender for Endpoint is typically brought in for.
What can Amplitude do that Microsoft Defender for Endpoint cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Microsoft Defender for Endpoint covers Threat & vulnerability management, Attack surface reduction, Next-gen protection, EDR. Both handle SOC2, GDPR.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
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