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Amplitude vs Malwarebytes

Amplitude logo

Amplitude

Software

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
Malwarebytes logo

Malwarebytes

Software

Protects every device, everywhere

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Malwarebytes free version limited to on-demand scanning and removal; no real-time protection
  • They diverge on capability: Amplitude covers Event tracking, Malwarebytes covers Malware detection & removal.

Where they differ

Only the attributes on which Amplitude and Malwarebytes actually diverge.

Attributes where Amplitude and Malwarebytes differ
AttributeAmplitudeMalwarebytes
Pricing modelUnknownfreemium
PlatformsWeb, Ios, Android, ApiWindows, macOS, iOS, Android
Founded20122008

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in Malwarebytes

  • Malware detection & removal
  • Ransomware protection
  • Real-time protection
  • Anti-exploit
  • Anti-phishing
  • Browser Guard
  • VPN
  • Brute Force Protection

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot Malwarebytes
  • Feature adoption trackingnot Malwarebytes
  • Conversion rate optimizationnot Malwarebytes
  • Customer journey mappingnot Malwarebytes
  • Retention improvementnot Malwarebytes

Malwarebytes

  • Budget-conscious users performing manual scans via free versionnot Amplitude
  • Organisations needing real-time malware and ransomware protection via Premium subscriptionnot Amplitude
  • Users combining antivirus with privacy via Premium plus Privacy VPN bundlenot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Malwarebytes

  • Free version limited to on-demand scanning and removal; no real-time protection
  • Upgrade requires purchase of Malwarebytes Premium for automatic protection
  • Privacy VPN add-on requires separate subscription or bundle with Premium

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Malwarebytes

Free

No published plan breakdown. See the Malwarebytes review.

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose Malwarebytes if

  • You need malware detection & removal.
  • You want to start without paying.
  • You work on Windows, macOS, iOS, Android.
  • You also want ransomware protection.
Malwarebytes review

Questions people ask

Is Amplitude or Malwarebytes better?
Neither clearly leads. Amplitude starts at Free and Malwarebytes at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or Malwarebytes?
Amplitude starts at Free and Malwarebytes at Free.
Does Amplitude or Malwarebytes run on more platforms?
Amplitude runs on Web, Ios, Android, Api. Malwarebytes runs on Windows, macOS, iOS, Android.
Can I use Amplitude for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Malwarebytes is typically brought in for.
What can Amplitude do that Malwarebytes cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Malwarebytes covers Malware detection & removal, Ransomware protection, Real-time protection, Anti-exploit.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
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