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Software · head to head

Aha! vs Fig

Aha! logo

Aha!

Software

Roadmapping software for product builders

From
$59/month
Rated
-
Full reviewWebsite
F

Fig

Software

IDE-style autocomplete for your existing terminal

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Fig has a free tier, so it costs nothing to try first.
  • Each has a real cost: Aha! sold as eight separate products rather than one subscription, so Roadmaps, Discovery, Ideas, Whiteboards, Builder, Develop, Teamwork and Knowledge are each priced per user; Fig shut down on 1 September 2024. Amazon acquired Fig in August 2023 and folded it into Amazon Q Developer, which now carries the terminal autocomplete

Where they differ

Only the attributes on which Aha! and Fig actually diverge.

Attributes where Aha! and Fig differ
AttributeAha!Fig
Starting price$59/monthFree
Pricing modelUnknownfreemium
Free tierNoYes
Founded20132020

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Aha!

  • Strategic roadmaps
  • Release planning
  • Idea management
  • Requirements & user stories
  • Visual workflows
  • Gantt charts
  • Pivot tables
  • Custom scorecards

Only in Fig

Nothing recorded that Aha! does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Aha!

  • Product roadmapping linked to strategy and goalsnot Fig
  • Collecting and scoring customer feedback through Ideasnot Fig
  • Customer research and interview analysis with Discoverynot Fig
  • Agile delivery tracking with Developnot Fig
  • Internal product documentation with Knowledgenot Fig

Fig

No use cases recorded yet. See the Fig review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Aha!

  • Sold as eight separate products rather than one subscription, so Roadmaps, Discovery, Ideas, Whiteboards, Builder, Develop, Teamwork and Knowledge are each priced per user
  • Roadmaps at $59 per user per month is expensive next to general project tools, and Discovery and Ideas add $39 each
  • The Develop integration with Roadmaps requires the Enterprise or Enterprise+ tier
  • Annual billing is by invoice only; monthly is card

Fig

  • Shut down on 1 September 2024. Amazon acquired Fig in August 2023 and folded it into Amazon Q Developer, which now carries the terminal autocomplete
  • The standalone desktop app is no longer available or supported
  • The completion specs remain open source on GitHub, but the product that consumed them is gone

Pricing, plan by plan

Aha!

$59/month
  • Startup$29/month
    • All premium features
    • Discounted pricing for early-stage startups
  • Premium$59/month
    • Strategy setting
    • Roadmap creation
    • Feature prioritization
  • Enterprise$null/month
    • Unlimited reviewers and viewers
    • Advanced features
  • Enterprise+$null/month
    • Everything in Enterprise plus workflow automation
    • Capacity planning
    • Concierge support

Fig

Free

No published plan breakdown. See the Fig review.

Which should you pick?

Choose Aha! if

  • You need strategic roadmaps.
  • You also want release planning.
Aha! review

Choose Fig if

  • You want to start without paying.
Fig review

Questions people ask

Is Aha! or Fig better?
Neither clearly leads. Aha! starts at $59/month and Fig at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Aha! or Fig?
Fig has a free tier; the other does not. Paid plans start at $59/month for Aha! and Free for Fig.
Does Aha! or Fig run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Fig for free?
Yes. Fig has a free tier, so you can try it without paying. Aha! starts at $59/month.
What is Aha! best used for?
Aha! is most often used for product roadmapping linked to strategy and goals, collecting and scoring customer feedback through ideas, customer research and interview analysis with discovery, agile delivery tracking with develop. Of those, product roadmapping linked to strategy and goals and collecting and scoring customer feedback through ideas are not what Fig is typically brought in for.
What can Aha! do that Fig cannot?
Aha! covers Strategic roadmaps, Release planning, Idea management, Requirements & user stories.

Answered from the vendors’ own pages

Aha!: Does Aha! have a free tier?

No. Aha! offers a 30-day free trial without requiring a credit card, but there is no permanent free plan. Pricing starts at $59/user/month for Aha! Roadmaps.

Source
Aha!: How is Aha! pricing structured?

Aha! uses per-user billing. Premium plan charges all users equally regardless of permission level. Enterprise plans only charge for workspace owners and contributors, with unlimited reviewers and viewers at no additional cost.

Source
Aha!: Can I use Aha! offline?

Aha! is a cloud-based SaaS platform with no offline mode mentioned in documentation. All features require internet connectivity to the cloud servers.

Source
Aha!: What does Enterprise+ plan include?

Enterprise+ includes workflow automation, capacity planning, custom tables and calculations, advanced license management, account backup and export, anti-virus scanning, IP access control, and concierge white-glove support.

Source
Aha!: How many integrations does Aha! support?

Aha! Roadmaps offers 40+ integrations including Jira, Azure DevOps, Slack, Salesforce, and Zendesk. Salesforce and Zendesk require additional add-on purchases.

Source
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