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Software · head to head

Whimsical vs Amplitude

Whimsical logo

Whimsical

Software

Where great ideas take shape

From
Free
Rated
-
Amplitude logo

Amplitude

Software

The digital analytics platform to understand your users

From
Free
Rated
-

The short version

  • Each has a real cost: Whimsical the free plan is capped at 3 team boards, 3 teams and 10 guest seats; Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • They diverge on capability: Whimsical covers Flowcharts, Amplitude covers Event tracking.

Where they differ

Only the attributes on which Whimsical and Amplitude actually diverge.

Attributes where Whimsical and Amplitude differ
AttributeWhimsicalAmplitude
Pricing modelsubscriptionUnknown
PlatformsWebWeb, Ios, Android, Api
Founded20172012

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Whimsical

  • Flowcharts
  • Wireframes
  • Mind maps
  • Sticky notes
  • Docs
  • Real-time collaboration
  • Templates
  • Keyboard shortcuts

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Both cover

  • Slack
  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Whimsical

  • Product planningnot Amplitude
  • UI/UX designnot Amplitude
  • Brainstormingnot Amplitude
  • Process documentationnot Amplitude
  • Project visualizationnot Amplitude

Amplitude

  • User behavior analysisnot Whimsical
  • Feature adoption trackingnot Whimsical
  • Conversion rate optimizationnot Whimsical
  • Customer journey mappingnot Whimsical
  • Retention improvementnot Whimsical

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Whimsical

  • The free plan is capped at 3 team boards, 3 teams and 10 guest seats
  • File uploads are limited to 5MB per file and 1GB in total on the free plan
  • Version history on the free plan goes back 7 days
  • Voting, the timer, private teams, the GitHub integration, password-protected files and watermark removal all need Pro at $10 per editor per month
  • SSO and SAML are Business tier only at $20 per editor per month

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Pricing, plan by plan

Whimsical

Free
  • StarterFree
    • Up to 4 boards
    • Unlimited viewers
    • 7-day version history
  • Pro$10/month
    • Unlimited boards
    • Unlimited version history
    • Advanced permissions
  • Org$20/month
    • Everything in Pro
    • SSO
    • User management

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Which should you pick?

Choose Whimsical if

  • You need flowcharts.
  • You want to start without paying.
  • You also want wireframes.

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.

Questions people ask

Is Whimsical or Amplitude better?
Neither clearly leads. Whimsical starts at Free and Amplitude at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Whimsical or Amplitude?
Whimsical starts at Free and Amplitude at Free.
Does Whimsical or Amplitude run on more platforms?
Whimsical runs on Web. Amplitude runs on Web, Ios, Android, Api.
Can I use Whimsical for free?
Both have a free tier, so you can try either at no cost before committing.
What is Whimsical best used for?
Whimsical is most often used for product planning, ui/ux design, brainstorming, process documentation. Of those, product planning and ui/ux design are not what Amplitude is typically brought in for.
What can Whimsical do that Amplitude cannot?
Whimsical covers Flowcharts, Wireframes, Mind maps, Sticky notes. Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Both handle Slack, SOC2, GDPR.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source

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