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Software · head to head

Maze vs Aha!

Maze logo

Maze

Software

The continuous product discovery platform

From
Free
Rated
-
Full reviewWebsite
Aha! logo

Aha!

Software

Roadmapping software for product builders

From
$59/month
Rated
-
Full reviewWebsite

The short version

  • Only Maze has a free tier, so it costs nothing to try first.
  • Each has a real cost: Maze maze publishes no prices on its pricing page; every plan routes to contact sales, so pricing is by quote only with no published rate or minimum; Aha! sold as eight separate products rather than one subscription, so Roadmaps, Discovery, Ideas, Whiteboards, Builder, Develop, Teamwork and Knowledge are each priced per user
  • They diverge on capability: Maze covers Prototype testing, Aha! covers Strategic roadmaps.

Where they differ

Only the attributes on which Maze and Aha! actually diverge.

Attributes where Maze and Aha! differ
AttributeMazeAha!
Starting priceFree$59/month
Pricing modelsubscriptionUnknown
Free tierYesNo
PlatformsWeb, Mobile, ApiWeb
Founded20182013

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Maze

  • Prototype testing
  • Usability testing
  • Card sorting
  • Tree testing
  • Surveys
  • 5-second tests
  • A/B testing
  • Analytics dashboard

Only in Aha!

  • Strategic roadmaps
  • Release planning
  • Idea management
  • Requirements & user stories
  • Visual workflows
  • Gantt charts
  • Pivot tables
  • Custom scorecards

Both cover

  • Slack
  • Microsoft Teams
  • Jira
  • GDPR
  • SOC2
  • ISO27001

What people use each for

The jobs each tool is most often brought in to do.

Maze

  • Unmoderated usability testing of prototypes before developmentnot Aha!
  • Running surveys and concept or copy validation with recruited participantsnot Aha!
  • Card sorting and tree testing to shape information architecturenot Aha!

Aha!

  • Product roadmapping linked to strategy and goalsnot Maze
  • Collecting and scoring customer feedback through Ideasnot Maze
  • Customer research and interview analysis with Discoverynot Maze
  • Agile delivery tracking with Developnot Maze
  • Internal product documentation with Knowledgenot Maze

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Maze

  • Maze publishes no prices on its pricing page; every plan routes to contact sales, so pricing is by quote only with no published rate or minimum
  • The AI study builder, AI moderated interviews and moderated interview studies are Enterprise only
  • Mobile testing and testing through the Maze mobile app are Enterprise only
  • Interview scheduling, card sorting and information architecture testing are Enterprise only
  • Role-based access, SSO and compliance controls are Enterprise only
  • Panel recruitment is available on all plans but with stated limits, and prototype testing carries limits below Enterprise
  • Qualitative analysis of clip recordings, interview transcription and automated theme analysis are Enterprise only

Aha!

  • Sold as eight separate products rather than one subscription, so Roadmaps, Discovery, Ideas, Whiteboards, Builder, Develop, Teamwork and Knowledge are each priced per user
  • Roadmaps at $59 per user per month is expensive next to general project tools, and Discovery and Ideas add $39 each
  • The Develop integration with Roadmaps requires the Enterprise or Enterprise+ tier
  • Annual billing is by invoice only; monthly is card

Pricing, plan by plan

Maze

Free
  • FreeFree
    • 1 active project
    • Preview link testing
    • Basic analytics
  • Starter$75/month
    • 3 active projects
    • Unlimited responses
    • Advanced analytics
  • Team$150/month
    • Unlimited projects
    • Team collaboration
    • Custom branding
  • Enterprise$undefined/month
    • Everything in Team
    • SSO
    • Dedicated CSM

Aha!

$59/month
  • Startup$29/month
    • All premium features
    • Discounted pricing for early-stage startups
  • Premium$59/month
    • Strategy setting
    • Roadmap creation
    • Feature prioritization
  • Enterprise$null/month
    • Unlimited reviewers and viewers
    • Advanced features
  • Enterprise+$null/month
    • Everything in Enterprise plus workflow automation
    • Capacity planning
    • Concierge support

Which should you pick?

Choose Maze if

  • You need prototype testing.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want usability testing.
Maze review

Choose Aha! if

  • You need strategic roadmaps.
  • You also want release planning.
Aha! review

Questions people ask

Is Maze or Aha! better?
Neither clearly leads. Maze starts at Free and Aha! at $59/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Maze or Aha!?
Maze has a free tier; the other does not. Paid plans start at Free for Maze and $59/month for Aha!.
Does Maze or Aha! run on more platforms?
Maze runs on Web, Mobile, Api. Aha! runs on Web.
Can I use Maze for free?
Yes. Maze has a free tier, so you can try it without paying. Aha! starts at $59/month.
What is Maze best used for?
Maze is most often used for unmoderated usability testing of prototypes before development, running surveys and concept or copy validation with recruited participants, card sorting and tree testing to shape information architecture. Of those, unmoderated usability testing of prototypes before development and running surveys and concept or copy validation with recruited participants are not what Aha! is typically brought in for.
What can Maze do that Aha! cannot?
Maze covers Prototype testing, Usability testing, Card sorting, Tree testing. Aha! covers Strategic roadmaps, Release planning, Idea management, Requirements & user stories. Both handle Slack, Microsoft Teams, Jira, GDPR.

Answered from the vendors’ own pages

Aha!: Does Aha! have a free tier?

No. Aha! offers a 30-day free trial without requiring a credit card, but there is no permanent free plan. Pricing starts at $59/user/month for Aha! Roadmaps.

Source
Aha!: How is Aha! pricing structured?

Aha! uses per-user billing. Premium plan charges all users equally regardless of permission level. Enterprise plans only charge for workspace owners and contributors, with unlimited reviewers and viewers at no additional cost.

Source
Aha!: Can I use Aha! offline?

Aha! is a cloud-based SaaS platform with no offline mode mentioned in documentation. All features require internet connectivity to the cloud servers.

Source
Aha!: What does Enterprise+ plan include?

Enterprise+ includes workflow automation, capacity planning, custom tables and calculations, advanced license management, account backup and export, anti-virus scanning, IP access control, and concierge white-glove support.

Source
Aha!: How many integrations does Aha! support?

Aha! Roadmaps offers 40+ integrations including Jira, Azure DevOps, Slack, Salesforce, and Zendesk. Salesforce and Zendesk require additional add-on purchases.

Source
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