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Software · head to head

Mailgun vs Instapage

Mailgun logo

Mailgun

Software

Email delivery built for developers

From
On request
Rated
-
Full reviewWebsite
Instapage logo

Instapage

Software

Enterprise landing page platform with AI and experimentation.

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Instapage has a free tier, so it costs nothing to try first.
  • Each has a real cost: Mailgun free plan caps at 100 emails per day; Instapage create tier limited to 15,000 monthly unique visitors; scaling requires upgrading to Optimize tier

Where they differ

Only the attributes on which Mailgun and Instapage actually diverge.

Attributes where Mailgun and Instapage differ
AttributeMailgunInstapage
Starting priceOn requestFree
Pricing modelusage-basedsubscription
Free tierNoYes
PlatformsWebWeb, Mobile, API

Identical on both: user rating (Not yet rated), category (Unknown).

What people use each for

The jobs each tool is most often brought in to do.

Mailgun

No use cases recorded yet. See the Mailgun review.

Instapage

  • Enterprise marketing teams running large-scale ad campaigns requiring detailed analyticsnot Mailgun
  • SaaS companies optimising customer acquisition landing pagesnot Mailgun
  • Marketing agencies managing multiple client campaignsnot Mailgun
  • Teams requiring server-side A/B testing and AI-driven experimentationnot Mailgun
  • Organisations requiring deep personalisation and heatmap analyticsnot Mailgun

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mailgun

  • Free plan caps at 100 emails per day
  • Basic plan starts at $15/mo for 10,000 emails then overages from $1.80 per 1,000; Foundation and Scale plans discount overage rates but still meter every email beyond the included volume
  • Foundation ($35/mo) and Scale ($90/mo) plans are free for the first month only, then bill at full price

Instapage

  • Create tier limited to 15,000 monthly unique visitors; scaling requires upgrading to Optimize tier
  • Optimize tier offers only 30,000 or 50,000 visitor tiers, requiring Convert (custom pricing) for higher volumes
  • Pricing significantly higher than competitor Leadpages, which offers unlimited traffic starting at $99/month
  • Advanced personalisation and heatmaps only available in Convert (enterprise) tier
  • Annual billing required for 20% savings; monthly billing incurs full price

Pricing, plan by plan

Mailgun

On request

No published plan breakdown. See the Mailgun review.

Instapage

Free
  • Create$99/month
    • 15,000 monthly unique visitors
    • Drag-and-drop builder
    • AI content generation
  • Optimize$159/month (30k visitors) or $199/mo (50k visitors)
    • 30,000 or 50,000 monthly unique visitors
    • All Create features
    • Server-side A/B testing
  • Convert$null/month
    • Custom monthly unique visitors
    • All Optimize features
    • Enterprise security

Which should you pick?

Choose Mailgun if

Nothing in the data separates Mailgun from Instapage on the points above - pick on price and on how each one feels to use.

Mailgun review

Choose Instapage if

  • You want to start without paying.
  • You work on Web, Mobile, API.
Instapage review

Questions people ask

Is Mailgun or Instapage better?
Neither clearly leads. Mailgun starts at On request and Instapage at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mailgun or Instapage?
Instapage has a free tier; the other does not. Paid plans start at On request for Mailgun and Free for Instapage.
Does Mailgun or Instapage run on more platforms?
Mailgun runs on Web. Instapage runs on Web, Mobile, API.
Can I use Instapage for free?
Yes. Instapage has a free tier, so you can try it without paying. Mailgun starts at On request.

Answered from the vendors’ own pages

Instapage: Does Instapage include A/B testing?

Yes. The Optimize and Convert plans include server-side A/B testing on both standard and AMP pages, plus AI experiments that automatically route traffic to higher-performing variants.

Source
Instapage: How many integrations does Instapage support?

Instapage integrates with 120+ third-party applications including Salesforce, HubSpot, Shopify and others.

Source
Instapage: Is there a free trial?

Yes. Instapage offers a 14-day free trial with no credit card required for Create and Optimize plans.

Source
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Related pages

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