Softwr

Marketing · head to head

Customer.io vs Privacy Badger

Customer.io logo

Customer.io

Marketing

Data-driven messaging for teams getting started, scaling and beyond

From
On request
Rated
-
Full reviewWebsite
Privacy Badger logo

Privacy Badger

Browser Extensions

Automatically learn to block invisible trackers

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Privacy Badger has a free tier, so it costs nothing to try first.
  • Each has a real cost: Customer.io essentials plan caps at 5,000 profiles (people and objects) and 1,000,000 monthly emails, with overages billed at $0.12 per 1,000 emails beyond that; Privacy Badger it is not an ad blocker; the project states its aim is to prevent non-consensual tracking rather than to block ads

Where they differ

Only the attributes on which Customer.io and Privacy Badger actually diverge.

Attributes where Customer.io and Privacy Badger differ
AttributeCustomer.ioPrivacy Badger
Starting priceOn requestFree
Pricing modelsubscriptionfree
Free tierNoYes
PlatformsWebChrome, Firefox, Edge, Opera
CategoryMarketingBrowser Extensions
FoundedUnknown1990

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Customer.io

Nothing recorded that Privacy Badger does not also cover.

Only in Privacy Badger

  • Automatic tracker detection
  • Learning algorithm
  • Do Not Track support
  • No filter lists required
  • Chrome support
  • Firefox support
  • Edge support
  • Opera support

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Customer.io

  • Essentials plan caps at 5,000 profiles (people and objects) and 1,000,000 monthly emails, with overages billed at $0.12 per 1,000 emails beyond that
  • Standard and Premium tiers show custom pricing only, and Enterprise is negotiated rate, so three of the four published tiers require a sales conversation
  • Monthly plans accept credit card only; annual billing via invoice (ACH/wire) requires the annual commitment

Privacy Badger

  • It is not an ad blocker; the project states its aim is to prevent non-consensual tracking rather than to block ads
  • There is no Safari build, and Safari on iOS lacks extension capabilities Privacy Badger needs to work
  • Chrome on Android does not support extensions, so Android users have to switch to Firefox or Edge
  • Protection is aimed at third-party trackers and does not comprehensively cover tracking by the site you are actually visiting

Pricing, plan by plan

Customer.io

On request

No published plan breakdown. See the Customer.io review.

Privacy Badger

Free
  • FreeFree
    • Automatic tracker learning
    • Third-party blocking
    • Do Not Track

Which should you pick?

Choose Customer.io if

Nothing in the data separates Customer.io from Privacy Badger on the points above - pick on price and on how each one feels to use.

Customer.io review

Choose Privacy Badger if

  • You need automatic tracker detection.
  • You want to start without paying.
  • You work on Chrome, Firefox, Edge, Opera.
  • You also want learning algorithm.
Privacy Badger review

Questions people ask

Is Customer.io or Privacy Badger better?
Neither clearly leads. Customer.io starts at On request and Privacy Badger at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Customer.io or Privacy Badger?
Privacy Badger has a free tier; the other does not. Paid plans start at On request for Customer.io and Free for Privacy Badger.
Does Customer.io or Privacy Badger run on more platforms?
Customer.io runs on Web. Privacy Badger runs on Chrome, Firefox, Edge, Opera.
Can I use Privacy Badger for free?
Yes. Privacy Badger has a free tier, so you can try it without paying. Customer.io starts at On request.
What can Customer.io do that Privacy Badger cannot?
Privacy Badger covers Automatic tracker detection, Learning algorithm, Do Not Track support, No filter lists required.
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Customer.io

More on Privacy Badger

Keep looking

Other head to heads