HR & Recruiting · head to head
Culture Amp vs Murf

Culture Amp
HR & Recruiting
Build a better workplace with employee experience data
- From
- On request
- Rated
- -
The short version
- Only Murf has a free tier, so it costs nothing to try first.
- Each has a real cost: Culture Amp no price is published, and cost depends on employee count, product chosen and service tier; Murf sold directly by Murf Inc on AWS Marketplace (Murf Falcon Text to Speech API) at $0.00001 per character, about one cent per 1,000 characters, in USD
- They diverge on capability: Culture Amp covers Employee engagement surveys, Murf covers 120+ AI voices.
Where they differ
Only the attributes on which Culture Amp and Murf actually diverge.
| Attribute | Culture Amp | Murf |
|---|---|---|
| Starting price | On request | Free |
| Pricing model | subscription | freemium |
| Free tier | No | Yes |
| Platforms | Web, Ios, Android, Api | Web, Api |
| Category | HR & Recruiting | AI Tools |
| Founded | 2009 | 2020 |
Identical on both: user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Culture Amp
- Employee engagement surveys
- Pulse surveys
- Performance management
- Goal tracking
- 360-degree feedback
- Analytics & insights
- Action planning
- Manager effectiveness
Only in Murf
- 120+ AI voices
- 20+ languages
- Voice customization
- Video editor
- API access
- Canva integration
- Web support
- Api support
What people use each for
The jobs each tool is most often brought in to do.
Culture Amp
- Employee engagement surveys and analysisnot Murf
- Performance reviews and development planning across an organisationnot Murf
Murf
- ai tools managementnot Culture Amp
- Workflow automationnot Culture Amp
- Reportingnot Culture Amp
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Culture Amp
- No price is published, and cost depends on employee count, product chosen and service tier
- All products are billed annually
- Support level is banded by organisation size, with additional support starting at 200 employees and enterprise treatment at 1,000, so smaller customers get less for the same product
Murf
- Sold directly by Murf Inc on AWS Marketplace (Murf Falcon Text to Speech API) at $0.00001 per character, about one cent per 1,000 characters, in USD
Pricing, plan by plan
Culture Amp
On request- Engage$undefined/month
- Engagement surveys
- Pulse surveys
- Action planning
- Perform$undefined/month
- Goal tracking
- Performance reviews
- 1-on-1 meetings
- Develop$undefined/month
- Skills development
- Career paths
- Learning integrations
Murf
Free- FreeFree
- 10 minutes
- All voices
- Basic$19/month
- 24 hours/year
- Commercial rights
- Pro$26/month
- 48 hours/year
- Voice cloning
Which should you pick?
Choose Culture Amp if
- You need employee engagement surveys.
- You work on Web, Ios, Android, Api.
- You also want pulse surveys.
Choose Murf if
- You need 120+ ai voices.
- You want to start without paying.
- You work on Web, Api.
- You also want 20+ languages.
Questions people ask
- Is Culture Amp or Murf better?
- Neither clearly leads. Culture Amp starts at On request and Murf at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Culture Amp or Murf?
- Murf has a free tier; the other does not. Paid plans start at On request for Culture Amp and Free for Murf.
- Does Culture Amp or Murf run on more platforms?
- Culture Amp runs on Web, Ios, Android, Api. Murf runs on Web, Api.
- Can I use Murf for free?
- Yes. Murf has a free tier, so you can try it without paying. Culture Amp starts at On request.
- What is Culture Amp best used for?
- Culture Amp is most often used for employee engagement surveys and analysis, performance reviews and development planning across an organisation. Of those, employee engagement surveys and analysis and performance reviews and development planning across an organisation are not what Murf is typically brought in for.
- What can Culture Amp do that Murf cannot?
- Culture Amp covers Employee engagement surveys, Pulse surveys, Performance management, Goal tracking. Murf covers 120+ AI voices, 20+ languages, Voice customization, Video editor.
Related pages
More on Culture Amp
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- Murf vs TINYpulse
- Murf vs Zoho People
- Murf vs 15Five
- Murf vs Bonusly
- Murf vs CharlieHR
- Murf vs Kudos
- Murf vs Lattice
- Murf vs Personio
- Murf vs Achievers
- Murf vs Breathe HR
- Murf vs Darwinbox
- Murf vs Employment Hero
- Murf vs greytHR
- Murf vs HiBob
- Murf vs Homebase
- Murf vs Pika
- Murf vs Anthropic API
- Murf vs D-ID
- Murf vs Fathom
- Murf vs Stable Diffusion
- Murf vs AI21 Labs
- Murf vs ChatGPT
- Murf vs Copy.ai
- Murf vs HeyGen
- Murf vs Jasper
- Murf vs Leonardo AI
- Murf vs Perplexity
- Murf vs Pi
- Murf vs Play.ht
- Murf vs Replicate
- Murf vs Replika
- Murf vs Rytr
- Murf vs Together AI

