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ConvertKit vs Gumroad

ConvertKit logo

ConvertKit

News & Media

The creator platform for digital professionals

From
On request
Rated
-
Full reviewWebsite
G

Gumroad

E-commerce

Sell your stuff, see what sticks

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: ConvertKit the free Newsletter plan allows only one basic visual automation, so sequences beyond a single flow require paying; Gumroad charges a 10 percent plus $0.50 transaction fee on direct sales, rising to 30 percent on sales made through its Discover marketplace

Where they differ

Only the attributes on which ConvertKit and Gumroad actually diverge.

Attributes where ConvertKit and Gumroad differ
AttributeConvertKitGumroad
CategoryNews & MediaE-commerce
Founded2013Unknown

Identical on both: starting price (On request), pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ConvertKit

  • Email marketing
  • Landing pages
  • Subscriber tagging
  • Automation workflows
  • Digital product sales
  • Broadcast emails
  • Subscriber segments
  • Email templates

Only in Gumroad

Nothing recorded that ConvertKit does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

ConvertKit

  • Sending newsletters and email sequences to an audiencenot Gumroad
  • Selling paid subscriptions and digital products to a mailing listnot Gumroad

Gumroad

No use cases recorded yet. See the Gumroad review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ConvertKit

  • The free Newsletter plan allows only one basic visual automation, so sequences beyond a single flow require paying
  • The free plan is a single user, and the Creator plan at $33 a month allows two
  • Subscriber signals, engagement analytics and paid recommendations are Pro only, at $66 a month
  • A/B testing is capped at 2 subject lines below Pro, which allows 5
  • Paid pricing is banded by subscriber count, so the published figures apply only at the smallest band

Gumroad

  • Charges a 10 percent plus $0.50 transaction fee on direct sales, rising to 30 percent on sales made through its Discover marketplace

Pricing, plan by plan

ConvertKit

On request
  • Creator$29/month
    • Up to 10K subscribers
    • Email campaigns
    • Landing pages
  • Creator Pro$79/month
    • Unlimited subscribers
    • Advanced automation
    • Digital products

Gumroad

On request

No published plan breakdown. See the Gumroad review.

Which should you pick?

Choose ConvertKit if

  • You need email marketing.
  • You also want landing pages.
ConvertKit review

Choose Gumroad if

Nothing in the data separates Gumroad from ConvertKit on the points above - pick on price and on how each one feels to use.

Gumroad review

Questions people ask

Is ConvertKit or Gumroad better?
Neither clearly leads. ConvertKit starts at On request and Gumroad at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ConvertKit or Gumroad?
ConvertKit starts at On request and Gumroad at On request.
Does ConvertKit or Gumroad run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is ConvertKit best used for?
ConvertKit is most often used for sending newsletters and email sequences to an audience, selling paid subscriptions and digital products to a mailing list. Of those, sending newsletters and email sequences to an audience and selling paid subscriptions and digital products to a mailing list are not what Gumroad is typically brought in for.
What can ConvertKit do that Gumroad cannot?
ConvertKit covers Email marketing, Landing pages, Subscriber tagging, Automation workflows.
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Related pages

More on ConvertKit

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