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Software · head to head

Cision vs Customer.io

Cision logo

Cision

Software

The complete PR and earned media platform

From
On request
Rated
-
Full reviewWebsite
Customer.io logo

Customer.io

Software

Data-driven messaging for teams getting started, scaling and beyond

From
On request
Rated
-
Full reviewWebsite

Where they differ

Only the attributes on which Cision and Customer.io actually diverge.

Attributes where Cision and Customer.io differ
AttributeCisionCustomer.io
PlatformsWeb, Ios, AndroidWeb
Founded1867Unknown

Identical on both: starting price (On request), pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cision

  • Media monitoring
  • PR Newswire distribution
  • Media database
  • Analytics & reporting
  • Influencer identification
  • Salesforce
  • Google Analytics
  • Slack

Only in Customer.io

Nothing recorded that Cision does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Cision

  • Press release distributionnot Customer.io
  • Media monitoringnot Customer.io
  • PR measurementnot Customer.io
  • Media outreachnot Customer.io
  • Crisis communicationsnot Customer.io

Customer.io

No use cases recorded yet. See the Customer.io review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cision

Nothing recorded yet. See the Cision review.

Customer.io

  • Essentials plan caps at 5,000 profiles (people and objects) and 1,000,000 monthly emails, with overages billed at $0.12 per 1,000 emails beyond that
  • Standard and Premium tiers show custom pricing only, and Enterprise is negotiated rate, so three of the four published tiers require a sales conversation
  • Monthly plans accept credit card only; annual billing via invoice (ACH/wire) requires the annual commitment

Pricing, plan by plan

Cision

On request
  • Cision Communications CloudFree
    • Media monitoring
    • Media database
    • PR analytics
  • EnterpriseFree
    • Full platform access
    • PR Newswire distribution
    • Custom integrations

Customer.io

On request

No published plan breakdown. See the Customer.io review.

Which should you pick?

Choose Cision if

  • You need media monitoring.
  • You work on Web, Ios, Android.
  • You also want pr newswire distribution.
Cision review

Choose Customer.io if

Nothing in the data separates Customer.io from Cision on the points above - pick on price and on how each one feels to use.

Customer.io review

Questions people ask

Is Cision or Customer.io better?
Neither clearly leads. Cision starts at On request and Customer.io at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cision or Customer.io?
Cision starts at On request and Customer.io at On request.
Does Cision or Customer.io run on more platforms?
Cision runs on Web, Ios, Android. Customer.io runs on Web.
What is Cision best used for?
Cision is most often used for press release distribution, media monitoring, pr measurement, media outreach. Of those, press release distribution and media monitoring are not what Customer.io is typically brought in for.
What can Cision do that Customer.io cannot?
Cision covers Media monitoring, PR Newswire distribution, Media database, Analytics & reporting.
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