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Software · head to head

Boulevard vs Replika

Boulevard logo

Boulevard

Software

Client experience platform for salons

From
$175/month
Rated
-
Full reviewWebsite
Replika logo

Replika

Software

AI companion for meaningful conversations

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Replika has a free tier, so it costs nothing to try first.
  • Each has a real cost: Boulevard pricing is charged per location, so a multi site business pays the full plan fee for each site; Replika the App Store listing confirms Replika (Luka, Inc.) is free to download with core messaging available at no cost, but premium features are gated behind in-app purchases with no price figures disclosed in the listing.
  • They diverge on capability: Boulevard covers Intelligent scheduling, Replika covers Conversational AI.

Where they differ

Only the attributes on which Boulevard and Replika actually diverge.

Attributes where Boulevard and Replika differ
AttributeBoulevardReplika
Starting price$175/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, Ios, Android, ApiIos, Android, Web

Identical on both: user rating (Not yet rated), category (Unknown), founded (2016).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Boulevard

  • Intelligent scheduling
  • Client profiles
  • Point of sale
  • Inventory management
  • Staff management
  • Gift cards & packages
  • Two-way messaging
  • Business analytics

Only in Replika

  • Conversational AI
  • Memory
  • Emotional support
  • Voice calls
  • AR features
  • Mobile apps
  • Ios support
  • Android support

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Boulevard

  • Appointment booking and client management for salons, spas and medspasnot Replika
  • Running point of sale and card payments alongside schedulingnot Replika
  • Automated client messaging, intake forms and marketing campaignsnot Replika

Replika

  • ai tools managementnot Boulevard
  • Workflow automationnot Boulevard
  • Reportingnot Boulevard

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Boulevard

  • Pricing is charged per location, so a multi site business pays the full plan fee for each site
  • The Essentials plan caps the business at 5 professionals; unlimited professionals require the Premier plan
  • Text and email allowances are metered per plan, with email blasts charged at $0.01 each beyond the plan allocation
  • Forms cost from $65 per month per location unless you are on the top Prestige plan
  • QuickBooks integration is an add on at $45 per month per location
  • ePrescribe is $45 per prescriber on top of the plan
  • Enterprise pricing is by consultation with no published rate

Replika

  • The App Store listing confirms Replika (Luka, Inc.) is free to download with core messaging available at no cost, but premium features are gated behind in-app purchases with no price figures disclosed in the listing.

Pricing, plan by plan

Boulevard

$175/month
  • Essential$175/month
    • Appointment booking
    • Client management
    • Point of sale
  • Premier$325/month
    • Everything in Essential
    • Advanced booking
    • Marketing tools
  • Prestige$undefined/month
    • Everything in Premier
    • Multi-location
    • API access

Replika

Free
  • FreeFree
    • Basic conversations
    • Memory
  • Pro$7.99/month
    • All features
    • Voice calls
    • AR

Which should you pick?

Choose Boulevard if

  • You need intelligent scheduling.
  • You work on Web, Ios, Android, Api.
  • You also want client profiles.
Boulevard review

Choose Replika if

  • You need conversational ai.
  • You want to start without paying.
  • You work on Ios, Android, Web.
  • You also want memory.
Replika review

Questions people ask

Is Boulevard or Replika better?
Neither clearly leads. Boulevard starts at $175/month and Replika at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Boulevard or Replika?
Replika has a free tier; the other does not. Paid plans start at $175/month for Boulevard and Free for Replika.
Does Boulevard or Replika run on more platforms?
Boulevard runs on Web, Ios, Android, Api. Replika runs on Ios, Android, Web.
Can I use Replika for free?
Yes. Replika has a free tier, so you can try it without paying. Boulevard starts at $175/month.
What is Boulevard best used for?
Boulevard is most often used for appointment booking and client management for salons, spas and medspas, running point of sale and card payments alongside scheduling, automated client messaging, intake forms and marketing campaigns. Of those, appointment booking and client management for salons, spas and medspas and running point of sale and card payments alongside scheduling are not what Replika is typically brought in for.
What can Boulevard do that Replika cannot?
Boulevard covers Intelligent scheduling, Client profiles, Point of sale, Inventory management. Replika covers Conversational AI, Memory, Emotional support, Voice calls. Both handle Web support.
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