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Nonprofit & Fundraising · head to head

Bloomerang vs Instapage

Bloomerang logo

Bloomerang

Nonprofit & Fundraising

Donor relationship management for nonprofits

From
On request
Rated
-
Full reviewWebsite
Instapage logo

Instapage

Marketing

Enterprise landing page platform with AI and experimentation.

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Instapage has a free tier, so it costs nothing to try first.
  • Each has a real cost: Bloomerang pricing is based on the number of constituent records tracked, so the bill grows with the database rather than with usage; Instapage create tier limited to 15,000 monthly unique visitors; scaling requires upgrading to Optimize tier

Where they differ

Only the attributes on which Bloomerang and Instapage actually diverge.

Attributes where Bloomerang and Instapage differ
AttributeBloomerangInstapage
Starting priceOn requestFree
Free tierNoYes
PlatformsWeb, IOS, AndroidWeb, Mobile, API
CategoryNonprofit & FundraisingMarketing
Founded2012Unknown

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bloomerang

  • Donor database management
  • Donation tracking
  • Relationship tracking
  • Task management
  • Stripe
  • PayPal
  • Mailchimp
  • Google Drive

Only in Instapage

Nothing recorded that Bloomerang does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Bloomerang

  • Donor management and fundraising for nonprofit organisationsnot Instapage
  • Tracking constituent records, donations and volunteer activitynot Instapage

Instapage

  • Enterprise marketing teams running large-scale ad campaigns requiring detailed analyticsnot Bloomerang
  • SaaS companies optimising customer acquisition landing pagesnot Bloomerang
  • Marketing agencies managing multiple client campaignsnot Bloomerang
  • Teams requiring server-side A/B testing and AI-driven experimentationnot Bloomerang
  • Organisations requiring deep personalisation and heatmap analyticsnot Bloomerang

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bloomerang

  • Pricing is based on the number of constituent records tracked, so the bill grows with the database rather than with usage
  • The all in one Giving Platform starts at $242 a month billed annually
  • The products are sold separately, with Fundraising from $40 a month, CRM from $125 and Volunteer from $119, so a full stack means stacking subscriptions
  • Every published price is a starting figure billed annually, with exact cost requiring a sales conversation

Instapage

  • Create tier limited to 15,000 monthly unique visitors; scaling requires upgrading to Optimize tier
  • Optimize tier offers only 30,000 or 50,000 visitor tiers, requiring Convert (custom pricing) for higher volumes
  • Pricing significantly higher than competitor Leadpages, which offers unlimited traffic starting at $99/month
  • Advanced personalisation and heatmaps only available in Convert (enterprise) tier
  • Annual billing required for 20% savings; monthly billing incurs full price

Pricing, plan by plan

Bloomerang

On request
  • Basic$60/month
    • Basic donor database
    • Email marketing
  • Premium$150/month
    • Advanced analytics
    • Volunteer management
    • Mobile app

Instapage

Free
  • Create$99/month
    • 15,000 monthly unique visitors
    • Drag-and-drop builder
    • AI content generation
  • Optimize$159/month (30k visitors) or $199/mo (50k visitors)
    • 30,000 or 50,000 monthly unique visitors
    • All Create features
    • Server-side A/B testing
  • Convert$null/month
    • Custom monthly unique visitors
    • All Optimize features
    • Enterprise security

Which should you pick?

Choose Bloomerang if

  • You need donor database management.
  • You work on Web, IOS, Android.
  • You also want donation tracking.
Bloomerang review

Choose Instapage if

  • You want to start without paying.
  • You work on Web, Mobile, API.
Instapage review

Questions people ask

Is Bloomerang or Instapage better?
Neither clearly leads. Bloomerang starts at On request and Instapage at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bloomerang or Instapage?
Instapage has a free tier; the other does not. Paid plans start at On request for Bloomerang and Free for Instapage.
Does Bloomerang or Instapage run on more platforms?
Bloomerang runs on Web, IOS, Android. Instapage runs on Web, Mobile, API.
Can I use Instapage for free?
Yes. Instapage has a free tier, so you can try it without paying. Bloomerang starts at On request.
What is Bloomerang best used for?
Bloomerang is most often used for donor management and fundraising for nonprofit organisations, tracking constituent records, donations and volunteer activity. Of those, donor management and fundraising for nonprofit organisations and tracking constituent records, donations and volunteer activity are not what Instapage is typically brought in for.
What can Bloomerang do that Instapage cannot?
Bloomerang covers Donor database management, Donation tracking, Relationship tracking, Task management.

Answered from the vendors’ own pages

Instapage: Does Instapage include A/B testing?

Yes. The Optimize and Convert plans include server-side A/B testing on both standard and AMP pages, plus AI experiments that automatically route traffic to higher-performing variants.

Source
Instapage: How many integrations does Instapage support?

Instapage integrates with 120+ third-party applications including Salesforce, HubSpot, Shopify and others.

Source
Instapage: Is there a free trial?

Yes. Instapage offers a 14-day free trial with no credit card required for Create and Optimize plans.

Source
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