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Blackbaud Raiser's Edge vs Moz

Blackbaud Raiser's Edge logo

Blackbaud Raiser's Edge

Software

Enterprise-grade donor management system

From
On request
Rated
-
Full reviewWebsite
Moz logo

Moz

Software

SEO software for smarter marketing

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Moz has a free tier, so it costs nothing to try first.
  • Each has a real cost: Blackbaud Raiser's Edge pricing is not published and requires a sales conversation; Moz smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush
  • They diverge on capability: Blackbaud Raiser's Edge covers Donor management, Moz covers Keyword Explorer.

Where they differ

Only the attributes on which Blackbaud Raiser's Edge and Moz actually diverge.

Attributes where Blackbaud Raiser's Edge and Moz differ
AttributeBlackbaud Raiser's EdgeMoz
Starting priceOn requestFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWeb, Desktop, MobileWeb
Founded19812004

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Blackbaud Raiser's Edge

  • Donor management
  • Gift tracking
  • Prospect research
  • Campaign management
  • Advanced reporting
  • Stripe
  • PayPal
  • Salesforce

Only in Moz

  • Keyword Explorer
  • Link Explorer
  • Site Crawl
  • Rank Tracking
  • Page Optimization
  • Competitive research
  • Local SEO tools
  • Fresh Web Explorer

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Blackbaud Raiser's Edge

  • Donor management and gift processing for nonprofitsnot Moz
  • Major gift portfolio management for fundraisersnot Moz
  • Campaign and appeal trackingnot Moz
  • Prospect research and wealth screeningnot Moz
  • Fundraising reporting for boards and fundersnot Moz

Moz

  • SEO auditsnot Blackbaud Raiser's Edge
  • Keyword researchnot Blackbaud Raiser's Edge
  • Link buildingnot Blackbaud Raiser's Edge
  • Local SEOnot Blackbaud Raiser's Edge
  • Competitive analysisnot Blackbaud Raiser's Edge

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Blackbaud Raiser's Edge

  • Pricing is not published and requires a sales conversation
  • Aimed at mid-sized and large nonprofits with dedicated development teams rather than small charities

Moz

  • Smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush
  • Unreliable competitive analysis for B2B companies with niche competitor sets
  • Weekly rank tracking on lower plans creates bottlenecks versus daily updates on competitors

Pricing, plan by plan

Blackbaud Raiser's Edge

On request
  • Standard$200/month
    • Donor database
    • Gift tracking
    • Reports
  • Premium$500/month
    • Advanced analytics
    • Prospect research
    • Custom reporting

Moz

Free
  • Starter$39/month
    • Limited keyword tracking
    • Basic site audit
  • Standard$99/month
    • Enhanced keyword tracking
    • Competitive analysis

Which should you pick?

Choose Blackbaud Raiser's Edge if

  • You need donor management.
  • You work on Web, Desktop, Mobile.
  • You also want gift tracking.
Blackbaud Raiser's Edge review

Choose Moz if

  • You need keyword explorer.
  • You want to start without paying.
  • You also want link explorer.
Moz review

Questions people ask

Is Blackbaud Raiser's Edge or Moz better?
Neither clearly leads. Blackbaud Raiser's Edge starts at On request and Moz at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Blackbaud Raiser's Edge or Moz?
Moz has a free tier; the other does not. Paid plans start at On request for Blackbaud Raiser's Edge and Free for Moz.
Does Blackbaud Raiser's Edge or Moz run on more platforms?
Blackbaud Raiser's Edge runs on Web, Desktop, Mobile. Moz runs on Web.
Can I use Moz for free?
Yes. Moz has a free tier, so you can try it without paying. Blackbaud Raiser's Edge starts at On request.
What is Blackbaud Raiser's Edge best used for?
Blackbaud Raiser's Edge is most often used for donor management and gift processing for nonprofits, major gift portfolio management for fundraisers, campaign and appeal tracking, prospect research and wealth screening. Of those, donor management and gift processing for nonprofits and major gift portfolio management for fundraisers are not what Moz is typically brought in for.
What can Blackbaud Raiser's Edge do that Moz cannot?
Blackbaud Raiser's Edge covers Donor management, Gift tracking, Prospect research, Campaign management. Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking. Both handle Web support.

Answered from the vendors’ own pages

Moz: What are Moz's main weaknesses compared to Semrush and Ahrefs?

Moz has a smaller keyword database (500M+ keywords vs Semrush's 25B), weaker competitive analysis tools for B2B niches, weekly rank tracking on lower plans, and limited local SEO features compared to modern competitors.

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