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Technology · head to head

Asana vs Looker

Asana logo

Asana

Technology

Manage your team's work, projects, & tasks online

From
Free
Rated
-
Full reviewWebsite
Looker logo

Looker

Technology

Modern business intelligence platform by Google

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Asana has a free tier, so it costs nothing to try first.
  • Each has a real cost: Asana the free Personal tier is capped at 2 users, so it does not cover a small team; Looker requires annual commitment with no month-to-month billing option
  • They diverge on capability: Asana covers Multiple project views, Looker covers LookML Data Modeling.

Where they differ

Only the attributes on which Asana and Looker actually diverge.

Attributes where Asana and Looker differ
AttributeAsanaLooker
Starting priceFreeOn request
Free tierYesNo
PlatformsWeb, iOS, AndroidWeb, Cloud (Google Cloud Platform)
CategoryTechnologyUnknown

Identical on both: pricing model (Unknown), user rating (Not yet rated), founded (2008).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Asana

  • Multiple project views
  • Task dependencies
  • Milestones
  • Portfolios
  • Goals & OKRs
  • Workflow automation
  • Resource management
  • Reporting dashboards

Only in Looker

  • LookML Data Modeling
  • Embedded Analytics
  • API Access
  • Version Control
  • Data Actions
  • BigQuery
  • Snowflake
  • Redshift

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Asana

  • Project planning & trackingnot Looker
  • Campaign managementnot Looker
  • Product launchesnot Looker
  • Event planningnot Looker
  • Agile & Scrum managementnot Looker

Looker

  • Business intelligence and interactive dashboards for data-driven decision makingnot Asana
  • Embedded analytics for integrating BI capabilities into third-party applicationsnot Asana

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Asana

  • The free Personal tier is capped at 2 users, so it does not cover a small team
  • Timeline and Gantt views, reporting dashboards and time tracking all require Starter at $10.99 per user per month
  • Portfolios, goals, workload management and approvals need Advanced at $24.99 per user per month
  • Salesforce, Tableau and Power BI integrations are Advanced or above
  • Monthly billing costs more, at $13.49 and $30.49 against the annual rates

Looker

  • Requires annual commitment with no month-to-month billing option
  • Conversational analytics will incur token overage charges ($3.00 per 1M input tokens, $20.00 per 1M output tokens) after October 1, 2026

Pricing, plan by plan

Asana

Free

No published plan breakdown. See the Asana review.

Looker

On request

No published plan breakdown. See the Looker review.

Which should you pick?

Choose Asana if

  • You need multiple project views.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want task dependencies.
Asana review

Choose Looker if

  • You need lookml data modeling.
  • You work on Web, Cloud (Google Cloud Platform).
  • You also want embedded analytics.
Looker review

Questions people ask

Is Asana or Looker better?
Neither clearly leads. Asana starts at Free and Looker at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Asana or Looker?
Asana has a free tier; the other does not. Paid plans start at Free for Asana and On request for Looker.
Does Asana or Looker run on more platforms?
Asana runs on Web, iOS, Android. Looker runs on Web, Cloud (Google Cloud Platform).
Can I use Asana for free?
Yes. Asana has a free tier, so you can try it without paying. Looker starts at On request.
What is Asana best used for?
Asana is most often used for project planning & tracking, campaign management, product launches, event planning. Of those, project planning & tracking and campaign management are not what Looker is typically brought in for.
What can Asana do that Looker cannot?
Asana covers Multiple project views, Task dependencies, Milestones, Portfolios. Looker covers LookML Data Modeling, Embedded Analytics, API Access, Version Control. Both handle Salesforce.

Answered from the vendors’ own pages

Asana: Does Asana have a free tier?

Yes. Asana offers a free Personal plan for up to 2 users, plus free trial access to paid plans.

Source
Asana: What is the starting price for Asana paid plans?

Asana Starter plan begins at $10.99 per user per month when billed annually, or $13.49 per user when billed monthly.

Source
Asana: Does Asana integrate with other work tools?

Yes. Asana offers 200+ integrations including Slack, Google Workspace, Microsoft Teams, Salesforce, Jira, and Zoom.

Source
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Related pages

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