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Spreadsheets · head to head

Looker vs PostHog

Looker logo

Looker

Spreadsheets

Modern business intelligence platform by Google

From
On request
Rated
-
Full reviewWebsite
PostHog logo

PostHog

Technology

The single platform to analyze, test, observe, and deploy new features

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only PostHog has a free tier, so it costs nothing to try first.
  • Each has a real cost: Looker no pricing published on website; quote-based model requires contacting Google Cloud sales; PostHog the free tier covers 1M events, 5K web session recordings and 2.5K mobile recordings per month before usage-based billing starts
  • They diverge on capability: Looker covers LookML Data Modeling, PostHog covers Product analytics.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Looker and PostHog actually diverge.

Attributes where Looker and PostHog differ
AttributeLookerPostHog
Starting priceOn requestFree
Pricing modelUnknownusage-based
Free tierNoYes
PlatformsWeb, Cloud (Google Cloud Platform)Web, Ios, Android, Api
CategorySpreadsheetsTechnology
Founded20082020

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Looker

  • LookML Data Modeling
  • Embedded Analytics
  • API Access
  • Version Control
  • Data Actions
  • BigQuery
  • Snowflake
  • Redshift

Only in PostHog

  • Product analytics
  • Session recording
  • Feature flags
  • A/B testing
  • Heatmaps
  • SQL access
  • Data warehouse
  • Apps platform

What people use each for

The jobs each tool is most often brought in to do.

Looker

  • Business intelligence and interactive dashboards for data-driven decision makingnot PostHog
  • Embedded analytics for integrating BI capabilities into third-party applicationsnot PostHog

PostHog

  • Product analyticsnot Looker
  • Feature experimentationnot Looker
  • User behavior trackingnot Looker
  • A/B testingnot Looker
  • Debug production issuesnot Looker

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Looker

  • No pricing published on website; quote-based model requires contacting Google Cloud sales
  • Pricing typically based on user count, deployment type, and feature requirements with no transparency

PostHog

  • The free tier covers 1M events, 5K web session recordings and 2.5K mobile recordings per month before usage-based billing starts
  • Accounts without a card on file are limited to 1 project; adding one raises it to 6
  • Data retention is 1 year until a card is added, which extends it to 7 years
  • Support is community-only until the account is on a paid plan
  • Error tracking is capped at 100K exceptions and surveys at 1500 responses per month on the free tier

Pricing, plan by plan

Looker

On request

No published plan breakdown. See the Looker review.

PostHog

Free
  • FreeFree
    • 1M events/month
    • 5K sessions/month
    • Unlimited users
  • Paid$undefined/month
    • $0.00031/event
    • $0.005/session
    • Advanced permissions
  • Enterprise$undefined/month
    • SAML SSO
    • Advanced security
    • Dedicated support

Which should you pick?

Choose Looker if

  • You need lookml data modeling.
  • You work on Web, Cloud (Google Cloud Platform).
  • You also want embedded analytics.
Looker review

Choose PostHog if

  • You need product analytics.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want session recording.
PostHog review

Questions people ask

Is Looker or PostHog better?
Neither clearly leads. Looker starts at On request and PostHog at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Looker or PostHog?
PostHog has a free tier; the other does not. Paid plans start at On request for Looker and Free for PostHog.
Does Looker or PostHog run on more platforms?
Looker runs on Web, Cloud (Google Cloud Platform). PostHog runs on Web, Ios, Android, Api.
Can I use PostHog for free?
Yes. PostHog has a free tier, so you can try it without paying. Looker starts at On request.
What is Looker best used for?
Looker is most often used for business intelligence and interactive dashboards for data-driven decision making, embedded analytics for integrating bi capabilities into third-party applications. Of those, business intelligence and interactive dashboards for data-driven decision making and embedded analytics for integrating bi capabilities into third-party applications are not what PostHog is typically brought in for.
What can Looker do that PostHog cannot?
Looker covers LookML Data Modeling, Embedded Analytics, API Access, Version Control. PostHog covers Product analytics, Session recording, Feature flags, A/B testing.

Answered from the vendors’ own pages

Looker: How much does Looker cost?

Looker does not publish pricing on its website. The platform uses a custom quote model where organizations contact Google Cloud sales for personalized pricing. Pricing is typically based on factors including user count, deployment type (cloud-hosted versus self-hosted), and required feature set.

Source
PostHog: What does PostHog's free tier include per month?

PostHog free tier includes: 1M analytics events, 5K session replays, 1M feature flag requests, 100K error tracking exceptions, 1,500 survey responses, 1M data warehouse rows, 10K data pipeline events, 100K AI observability events, 500 PostHog AI credits, 10K workflow messages, and 10GB log ingestion. Source: https://posthog.com/pricing

Source
Looker: What are Looker's pricing tiers?

Looker offers subscription-based tiers typically including Standard with core BI capabilities, Advanced with enhanced features and integrations, and Premium with enterprise-grade features. Specific pricing and feature distinctions require contacting Google Cloud sales.

Source
PostHog: How much data retention does PostHog provide on paid plans?

PostHog free tier provides 1-year data retention. Pay-as-you-go plans offer 7-year data retention across all projects, enabling longer historical analysis. Source: https://posthog.com/pricing

Source
PostHog: What percentage of PostHog users stay on the free tier?

PostHog states that 97% of companies use PostHog for free, indicating extensive free tier adoption. However, specific per-unit pricing rates for overages on paid plans are not published. Source: https://posthog.com/pricing

Source
PostHog: When does PostHog provide priority support on paid plans?

PostHog provides email or Slack support for accounts exceeding $2,000/month on pay-as-you-go plans. Specific response times and support SLAs are not detailed on their pricing page. Source: https://posthog.com/pricing

Source
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