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SEO & Website Optimization · head to head

Serpstat vs Zeplin

Serpstat logo

Serpstat

SEO & Website Optimization

All-in-One SEO platform

From
On request
Rated
-
Full reviewWebsite
Zeplin logo

Zeplin

Design Tools

Design handoff and developer collaboration

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Zeplin has a free tier, so it costs nothing to try first.
  • Each has a real cost: Serpstat individual plan at $50 per month caps searches at 100 per day and keyword position checks at 10,000; Zeplin the free plan is limited to 1 project and 100 screens and works only in a personal workspace

Where they differ

Only the attributes on which Serpstat and Zeplin actually diverge.

Attributes where Serpstat and Zeplin differ
AttributeSerpstatZeplin
Starting priceOn requestFree
Free tierNoYes
PlatformsWebWeb, Desktop, Mobile
CategorySEO & Website OptimizationDesign Tools
FoundedUnknown2014

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Serpstat

Nothing recorded that Zeplin does not also cover.

Only in Zeplin

  • Design specs
  • Asset export
  • Code snippets
  • Design tokens
  • Comments
  • Version control
  • Handoff workflow
  • Accessibility checks

What people use each for

The jobs each tool is most often brought in to do.

Serpstat

No use cases recorded yet. See the Serpstat review.

Zeplin

  • Handing off design specs from Figma or Sketch to developersnot Serpstat
  • Sharing screens, assets and style guides with an engineering teamnot Serpstat
  • Reviewing and commenting on design versionsnot Serpstat

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Serpstat

  • Individual plan at $50 per month caps searches at 100 per day and keyword position checks at 10,000
  • The full annual discount of up to 27 percent requires paying yearly rather than monthly

Zeplin

  • The free plan is limited to 1 project and 100 screens and works only in a personal workspace
  • Free plan AI reviews are capped at 3 per week
  • Role based permissions require the Advanced plan or higher
  • Single sign on, multi factor authentication, activity logs and invoiced billing are Enterprise only
  • Priority 24 hour support is Enterprise only
  • Basic plan caps screens at 1,000 per project and is priced per project rather than per seat
  • Enterprise pricing is by quote with no published rate

Pricing, plan by plan

Serpstat

On request

No published plan breakdown. See the Serpstat review.

Zeplin

Free
  • FreeFree
    • 1 project
    • 1 workspace
    • Basic specs
  • Starter$19/month
    • Unlimited projects
    • Multiple workspaces
    • Advanced specs
  • Professional$49/month
    • Everything in Starter
    • Team collaboration
    • Admin controls

Which should you pick?

Choose Serpstat if

Nothing in the data separates Serpstat from Zeplin on the points above - pick on price and on how each one feels to use.

Serpstat review

Choose Zeplin if

  • You need design specs.
  • You want to start without paying.
  • You work on Web, Desktop, Mobile.
  • You also want asset export.
Zeplin review

Questions people ask

Is Serpstat or Zeplin better?
Neither clearly leads. Serpstat starts at On request and Zeplin at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Serpstat or Zeplin?
Zeplin has a free tier; the other does not. Paid plans start at On request for Serpstat and Free for Zeplin.
Does Serpstat or Zeplin run on more platforms?
Serpstat runs on Web. Zeplin runs on Web, Desktop, Mobile.
Can I use Zeplin for free?
Yes. Zeplin has a free tier, so you can try it without paying. Serpstat starts at On request.
What can Serpstat do that Zeplin cannot?
Zeplin covers Design specs, Asset export, Code snippets, Design tokens.
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