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Personal Finance · head to head

Quicken vs Wealthfront

Quicken logo

Quicken

Personal Finance

Take control of your finances

From
$3.99/month
Rated
-
Full reviewWebsite
Wealthfront logo

Wealthfront

Personal Finance

Automated investing for your money

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Quicken promotional pricing available only for annual billing; higher rates apply for monthly billing; Wealthfront the Automated Investing Account carries a 0.25% annual advisory fee on top of the underlying fund expenses
  • They diverge on capability: Quicken covers Budget creation, Wealthfront covers Automated portfolio management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Quicken and Wealthfront actually diverge.

Attributes where Quicken and Wealthfront differ
AttributeQuickenWealthfront
Starting price$3.99/monthOn request
Pricing modelsubscriptiontransaction
PlatformsWeb, iOS, Android, Windows, macOSWeb, IOS, Android
Founded19832011

Identical on both: free tier (No), user rating (Not yet rated), category (Personal Finance).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Quicken

  • Budget creation
  • Bill management
  • Investment tracking
  • Tax planning
  • Credit cards
  • Windows support
  • Mac support

Only in Wealthfront

  • Automated portfolio management
  • Tax-loss harvesting
  • Financial planning
  • Index fund investing
  • Web support
  • Android support

Both cover

  • Bank accounts
  • Investment accounts
  • IOS support

What people use each for

The jobs each tool is most often brought in to do.

Quicken

  • Individuals managing personal finances via Quicken Simplifi cloud app for budgeting and savings trackingnot Wealthfront
  • Freelancers and self-employed managing business and personal finances via Quicken Business & Personal plannot Wealthfront
  • Users preferring local data storage via Classic desktop editionsnot Wealthfront

Wealthfront

  • Automated index fund investing with periodic rebalancingnot Quicken
  • Tax loss harvesting in a taxable brokerage accountnot Quicken
  • Buying fractional shares of individual stocks with no commissionnot Quicken

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Quicken

  • Promotional pricing available only for annual billing; higher rates apply for monthly billing
  • Subscriptions auto-renew at current rates unless manually cancelled

Wealthfront

  • The Automated Investing Account carries a 0.25% annual advisory fee on top of the underlying fund expenses
  • Tax-Loss Harvesting and automated rebalancing apply to the Automated Investing Account, not the self-directed Stock Investing Account
  • It is a US brokerage product and is not offered to investors outside the United States

Pricing, plan by plan

Quicken

$3.99/month
  • Quicken Simplifi$3.99/month
    • Billed annually at promotional rate
    • Regular price $6.99/month
    • Mobile and web access
  • Quicken Business & Personal$4.99/month
    • Billed annually at promotional rate
    • Regular price $8.99/month
    • Mobile and web access

Wealthfront

On request
  • BasicFree
    • Automated investing
    • Tax-loss harvesting
    • Rebalancing
  • Premium Plus$50/month
    • All Basic features
    • Financial planning
    • Human advisor access

Which should you pick?

Choose Quicken if

  • You need budget creation.
  • You work on Web, iOS, Android, Windows, macOS.
  • You also want bill management.
Quicken review

Choose Wealthfront if

  • You need automated portfolio management.
  • You work on Web, IOS, Android.
  • You also want tax-loss harvesting.
Wealthfront review

Questions people ask

Is Quicken or Wealthfront better?
Neither clearly leads. Quicken starts at $3.99/month and Wealthfront at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Quicken or Wealthfront?
Quicken starts at $3.99/month and Wealthfront at On request.
Does Quicken or Wealthfront run on more platforms?
Quicken runs on Web, iOS, Android, Windows, macOS. Wealthfront runs on Web, IOS, Android.
What is Quicken best used for?
Quicken is most often used for individuals managing personal finances via quicken simplifi cloud app for budgeting and savings tracking, freelancers and self-employed managing business and personal finances via quicken business & personal plan, users preferring local data storage via classic desktop editions. Of those, individuals managing personal finances via quicken simplifi cloud app for budgeting and savings tracking and freelancers and self-employed managing business and personal finances via quicken business & personal plan are not what Wealthfront is typically brought in for.
What can Quicken do that Wealthfront cannot?
Quicken covers Budget creation, Bill management, Investment tracking, Tax planning. Wealthfront covers Automated portfolio management, Tax-loss harvesting, Financial planning, Index fund investing. Both handle Bank accounts, Investment accounts, IOS support.

Answered from the vendors’ own pages

Quicken: How much does Quicken cost?

Quicken Simplifi starts at $3.99/month (billed annually) or $6.99/month (monthly billing). Quicken Business & Personal costs $4.99/month (annual) or $8.99/month (monthly). Annual billing offers savings versus monthly subscriptions.

Source
Wealthfront: What fees does Wealthfront charge?

Wealthfront offers zero account fees on cash accounts and zero commissions on stock trades. The site indicates 'no minimum' requirement to get started with certain products.

Source
Quicken: What is the difference between Quicken Simplifi and Quicken Business & Personal?

Quicken Business & Personal includes the ability to run up to 10 businesses at no extra cost, making it suitable for freelancers and small business owners. Quicken Simplifi is designed for personal finance and couples. Both are available on mobile and web.

Source
Wealthfront: Is the 3.30% APY rate guaranteed or promotional?

The 3.30% base APY is provided by program banks and subject to change. An APY Boost up to 4.20% is available for balances up to $150,000 through two easy methods.

Source
Quicken: Can I cancel my Quicken subscription anytime?

Subscriptions auto-renew at then-current rates unless cancelled. The page indicates cancellation is possible but does not specify the cancellation process or any early termination fees.

Source
Wealthfront: What account types and features are included?

Wealthfront supports taxable accounts, retirement accounts (Traditional/Roth IRA, SEP), 529 education accounts, and joint accounts. Features include free 24/7 instant withdrawals and up to $8M FDIC insurance.

Source
Wealthfront: What support resources are available?

Customers can access a help center at support.wealthfront.com, methodology whitepapers, and investor relations information. The platform emphasizes 24/7 access to account management.

Source
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