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Noom vs Apple Fitness+

Noom logo

Noom

Software

Psychology-based weight loss

From
$17/month
Rated
-
Full reviewWebsite
Apple Fitness+ logo

Apple Fitness+

Software

Guided workouts powered by Apple Watch

From
$9.99/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Noom coaches deliver automated, canned responses without personalization and most lack formal qualifications as registered dietitians; Apple Fitness+ restricted to Apple ecosystem, not compatible with Android devices or non-Apple platforms
  • They diverge on capability: Noom covers Psychology-based curriculum, Apple Fitness+ covers Studio-style workouts.

Where they differ

Only the attributes on which Noom and Apple Fitness+ actually diverge.

Attributes where Noom and Apple Fitness+ differ
AttributeNoomApple Fitness+
Starting price$17/month$9.99/month
PlatformsWeb, iOS, AndroidiOS, iPadOS, tvOS
Founded20081976

Identical on both: pricing model (Unknown), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Noom

  • Psychology-based curriculum
  • Personal coaching
  • Food color system
  • Progress tracking
  • Community groups
  • Apple Health
  • Google Fit
  • Fitbit

Only in Apple Fitness+

  • Studio-style workouts
  • Real-time Apple Watch metrics
  • Personalized recommendations
  • Time to Walk
  • Meditation sessions
  • Apple Watch
  • Apple Music
  • Health app

Both cover

  • Ios support
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Noom

  • Workout tracking
  • Nutrition management
  • Health monitoring
  • Fitness coaching
  • Wellness improvement

Apple Fitness+

  • Workout tracking
  • Nutrition management
  • Health monitoring
  • Fitness coaching
  • Wellness improvement

Both are used for workout tracking, nutrition management, health monitoring, fitness coaching, wellness improvement, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Noom

  • Coaches deliver automated, canned responses without personalization and most lack formal qualifications as registered dietitians
  • App crashes and freezes frequently with issues saving data, and barcode feature for food tracking malfunctions
  • Food database requires tedious manual data entry even for common items, discouraging consistent logging
  • Difficult cancellation process requiring navigating multiple steps to opt out of auto-renewal
  • FTC settlement in 2022 for $62 million over misleading auto-renewal and refund practices

Apple Fitness+

  • Restricted to Apple ecosystem, not compatible with Android devices or non-Apple platforms
  • Apple Watch is required for optimal functionality and metrics tracking
  • No live sessions available, only prerecorded on-demand videos
  • Limited Mac support with streaming from iPhone or iPad required
  • Simplified approach puts limitations compared to specialized or comprehensive fitness apps

Pricing, plan by plan

Noom

$17/month

No published plan breakdown. See the Noom review.

Apple Fitness+

$9.99/month

No published plan breakdown. See the Apple Fitness+ review.

Which should you pick?

Choose Noom if

  • You need psychology-based curriculum.
  • You work on Web, iOS, Android.
  • You also want personal coaching.
Noom review

Choose Apple Fitness+ if

  • You need studio-style workouts.
  • You work on iOS, iPadOS, tvOS.
  • You also want real-time apple watch metrics.
Apple Fitness+ review

Questions people ask

Is Noom or Apple Fitness+ better?
Neither clearly leads. Noom starts at $17/month and Apple Fitness+ at $9.99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Noom or Apple Fitness+?
Noom starts at $17/month and Apple Fitness+ at $9.99/month.
Does Noom or Apple Fitness+ run on more platforms?
Noom runs on Web, iOS, Android. Apple Fitness+ runs on iOS, iPadOS, tvOS.
What is Noom best used for?
Noom is most often used for workout tracking, nutrition management, health monitoring, fitness coaching.
What can Noom do that Apple Fitness+ cannot?
Noom covers Psychology-based curriculum, Personal coaching, Food color system, Progress tracking. Apple Fitness+ covers Studio-style workouts, Real-time Apple Watch metrics, Personalized recommendations, Time to Walk. Both handle Ios support, Web support.

Answered from the vendors’ own pages

Noom: What are Noom's pricing plans?

Noom Weight app costs approximately $70 per month on a monthly plan, $42 per month on a 4-month plan, or $209 upfront for an annual plan (roughly $17 per month). A 14-day free trial is offered but auto-converts to paid subscription if not canceled.

Source
Apple Fitness+: How much does Apple Fitness Plus cost?

Apple Fitness Plus costs $9.99/month or $79.99/year in the US. New subscribers may be eligible for a free trial with the purchase of select Apple devices.

Source
Noom: What does Noom's coaching include?

Noom provides access to human coaches for weekly check-ins, daily psychology-based lessons, interactive challenges, and food and weight tracking. Coaching is included in all paid tiers.

Source
Apple Fitness+: Can you share Apple Fitness Plus with family?

Yes, Apple Fitness Plus features Family Sharing compatibility, allowing you to share your subscription with up to five family members at no additional cost.

Source
Noom: How does Noom's food color system work?

Noom categorizes foods using a color system based on caloric density: green (low calorie density), yellow (moderate), and red (high calorie density). This encourages behavioral changes in eating habits rather than strict dieting.

Source
Apple Fitness+: What workout types does Apple Fitness Plus offer?

Apple Fitness Plus supports a wide range of workout types including strength training, yoga, HIIT, cycling, dance, and mindful cooldowns with curated music playlists.

Source
Noom: What other programs does Noom offer?

Beyond Noom Weight, Noom offers five additional programs including Noom Med, a telehealth service with pricing ranging from $17/month for coaching to $279/month for GLP-1 medication plans with licensed clinicians.

Source
Apple Fitness+: Does Apple Fitness Plus integrate with Apple Music?

Yes, one of the strongest features is Apple Music integration, with workouts synced to curated playlists that match pace and intensity.

Source
Apple Fitness+: What devices are required to use Apple Fitness Plus?

Apple Fitness Plus requires an Apple device such as iPhone, iPad, or Apple TV. An Apple Watch is more or less mandatory for optimal use and metrics tracking.

Source
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