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Influencer Marketing · head to head

Modash vs Emplifi

Modash logo

Modash

Influencer Marketing

Find any influencer on Earth

From
Free
Rated
-
Full reviewWebsite
Emplifi logo

Emplifi

Influencer Marketing

Unified CX platform with influencer marketing

From
$1249/month
Rated
-
Full reviewWebsite

The short version

  • Only Modash has a free tier, so it costs nothing to try first.
  • Each has a real cost: Modash essentials plan at $199 per month includes only 2 team members and 300 profile opens per month; Emplifi benchmarking feature limits by tier: Essential tier supports up to 10 profiles, Advanced supports up to 50 profiles, Intelligent tier up to 100 profiles
  • They diverge on capability: Modash covers 250M+ creator database, Emplifi covers Social publishing.

Where they differ

Only the attributes on which Modash and Emplifi actually diverge.

Attributes where Modash and Emplifi differ
AttributeModashEmplifi
Starting priceFree$1249/month
Free tierYesNo
PlatformsWeb, ApiWeb
Founded20182008

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Modash

  • 250M+ creator database
  • Audience demographics
  • Fake follower detection
  • Lookalike discovery
  • Campaign monitoring
  • Influencer CRM
  • Data export
  • Email finder

Only in Emplifi

  • Social publishing
  • Influencer discovery
  • AI content intelligence
  • Competitive benchmarking
  • Audience insights
  • Social commerce
  • Customer care
  • UGC management

Both cover

  • Shopify
  • GDPR
  • Cloud deployment
  • Web support
  • Api support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Modash

  • Searching a creator database for Instagram, TikTok and YouTube influencersnot Emplifi
  • Vetting influencer audience quality before outreachnot Emplifi
  • Tracking creator content and campaign performancenot Emplifi
  • Paying creators and running affiliate programmes from one platformnot Emplifi

Emplifi

  • Social media marketing with unlimited channel connectionsnot Modash
  • Social customer care and engagementnot Modash
  • Social commerce integrationnot Modash
  • Enterprise social media management across multiple platformsnot Modash

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Modash

  • Essentials plan at $199 per month includes only 2 team members and 300 profile opens per month
  • Essentials plan excludes creator payments and affiliate features entirely
  • Tracked creators are capped at 100 on Essentials and 250 on Performance
  • Email unlocks are capped at 150 per month on Essentials and 400 per month on Performance
  • Exceeding a plan limit requires upgrading the plan rather than paying an overage
  • Payments and affiliate payouts are charged 5% above the free threshold of $10,000 per year on Performance
  • Enterprise starts at $14,700 per year and is the only plan with customisable quotas
  • The 14 day free trial is capped at 20 profile opens, 6 email unlocks and 10 tracked creators

Emplifi

  • Benchmarking feature limits by tier: Essential tier supports up to 10 profiles, Advanced supports up to 50 profiles, Intelligent tier up to 100 profiles
  • Teams are restricted by tier: Essential tier limited to 1 team, Advanced to 3 teams, Intelligent tier offers unlimited teams
  • Custom metrics are capped by tier: Essential tier does not include custom metrics, Advanced tier allows 3 metrics, Intelligent tier allows 10 metrics
  • AI features like AI Image Scoring and AI Composer with Brand Voice are available only on Advanced and Intelligent tiers
  • Several Social Commerce and Social Care features are marked Coming in 2026 for the Intelligent tier

Pricing, plan by plan

Modash

Free
  • FreeFree
    • Limited searches
    • Basic filters
    • 5 profile views
  • Essentials$99/month
    • Unlimited searches
    • 150 profiles/month
    • Audience data
  • Performance$299/month
    • 500 profiles/month
    • Lookalike discovery
    • Campaign tracking
  • Enterprise$undefined/month
    • Unlimited profiles
    • API access
    • Custom solutions

Emplifi

$1249/month

No published plan breakdown. See the Emplifi review.

Which should you pick?

Choose Modash if

  • You need 250m+ creator database.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want audience demographics.
Modash review

Choose Emplifi if

  • You need social publishing.
  • You also want influencer discovery.
Emplifi review

Questions people ask

Is Modash or Emplifi better?
Neither clearly leads. Modash starts at Free and Emplifi at $1249/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Modash or Emplifi?
Modash has a free tier; the other does not. Paid plans start at Free for Modash and $1249/month for Emplifi.
Does Modash or Emplifi run on more platforms?
Modash runs on Web, Api. Emplifi runs on Web.
Can I use Modash for free?
Yes. Modash has a free tier, so you can try it without paying. Emplifi starts at $1249/month.
What is Modash best used for?
Modash is most often used for searching a creator database for instagram, tiktok and youtube influencers, vetting influencer audience quality before outreach, tracking creator content and campaign performance, paying creators and running affiliate programmes from one platform. Of those, searching a creator database for instagram, tiktok and youtube influencers and vetting influencer audience quality before outreach are not what Emplifi is typically brought in for.
What can Modash do that Emplifi cannot?
Modash covers 250M+ creator database, Audience demographics, Fake follower detection, Lookalike discovery. Emplifi covers Social publishing, Influencer discovery, AI content intelligence, Competitive benchmarking. Both handle Shopify, GDPR, Cloud deployment, Web support.
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