Social Media & Content · head to head
Mention vs Brandwatch
Brandwatch
Social Media & Content
Consumer intelligence and influencer analytics
- From
- On request
- Rated
- -
The short version
- Only Mention has a free tier, so it costs nothing to try first.
- Each has a real cost: Mention historical data access is not included in the Company plan and is only available as a paid add-on; Brandwatch no pricing is published for any solution or tier
- They diverge on capability: Mention covers Real-time monitoring, Brandwatch covers Social listening.
Where they differ
Only the attributes on which Mention and Brandwatch actually diverge.
| Attribute | Mention | Brandwatch |
|---|---|---|
| Starting price | Free | On request |
| Pricing model | freemium | subscription |
| Free tier | Yes | No |
| Platforms | Web, Ios, Android | Web, Api |
| Founded | 2012 | 2007 |
Identical on both: user rating (Not yet rated), category (Social Media & Content).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Mention
- Real-time monitoring
- Sentiment analysis
- Competitive analysis
- Custom reports
- Slack
- Zapier
- Buffer
- Ios support
Only in Brandwatch
- Social listening
- Consumer research
- Image analysis
- Trend detection
- Audience insights
- Crisis alerts
- Custom reporting
- Salesforce
Both cover
- Influencer identification
- Hootsuite
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Mention
- Brand monitoringnot Brandwatch
- Competitor trackingnot Brandwatch
- Social listeningnot Brandwatch
- Reputation managementnot Brandwatch
Brandwatch
- Social listening and brand monitoring across social platformsnot Mention
- Analysing consumer conversation and sentiment at scalenot Mention
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Mention
- Historical data access is not included in the Company plan and is only available as a paid add-on
Brandwatch
- No pricing is published for any solution or tier
- No cost driver, minimum or contract length is stated on the pricing page
- The only route to a figure is scheduling a demo
Pricing, plan by plan
Mention
Free- FreeFree
- 1 alert
- 1,000 mentions
- Basic monitoring
- Solo$41/month
- 2 alerts
- 5,000 mentions
- Boolean search
- Pro$83/month
- 5 alerts
- 10,000 mentions
- Team features
- EnterpriseFree
- Unlimited alerts
- Unlimited mentions
- Custom integrations
Brandwatch
On request- Consumer Research$undefined/month
- Social listening
- Consumer insights
- Trend analysis
- Social Media Management$undefined/month
- Publishing
- Engagement
- Analytics
Which should you pick?
Choose Mention if
- You need real-time monitoring.
- You want to start without paying.
- You work on Web, Ios, Android.
- You also want sentiment analysis.
Choose Brandwatch if
- You need social listening.
- You work on Web, Api.
- You also want consumer research.
Questions people ask
- Is Mention or Brandwatch better?
- Neither clearly leads. Mention starts at Free and Brandwatch at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Mention or Brandwatch?
- Mention has a free tier; the other does not. Paid plans start at Free for Mention and On request for Brandwatch.
- Does Mention or Brandwatch run on more platforms?
- Mention runs on Web, Ios, Android. Brandwatch runs on Web, Api.
- Can I use Mention for free?
- Yes. Mention has a free tier, so you can try it without paying. Brandwatch starts at On request.
- What is Mention best used for?
- Mention is most often used for brand monitoring, competitor tracking, social listening, reputation management. Of those, brand monitoring and competitor tracking are not what Brandwatch is typically brought in for.
- What can Mention do that Brandwatch cannot?
- Mention covers Real-time monitoring, Sentiment analysis, Competitive analysis, Custom reports. Brandwatch covers Social listening, Consumer research, Image analysis, Trend detection. Both handle Influencer identification, Hootsuite, Web support.