Softwr

Personal Finance · head to head

Fidelity vs Loox

Fidelity logo

Fidelity

Personal Finance

Building a better financial future

From
On request
Rated
-
Full reviewWebsite
L

Loox

E-commerce

Photo reviews and referrals for Shopify stores

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Fidelity options trades carry a 0.65 USD per contract fee on top of zero commission; Loox beyond plan review volume, overage billing adds $40 to $50 per extra 300 orders processed

Where they differ

Only the attributes on which Fidelity and Loox actually diverge.

Attributes where Fidelity and Loox differ
AttributeFidelityLoox
Pricing modeltransactionusage-based
PlatformsWeb, IOS, AndroidWeb
CategoryPersonal FinanceE-commerce
Founded1946Unknown

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fidelity

  • Commission-free trading
  • Retirement planning
  • Advisory services
  • Research tools
  • Bank accounts
  • Investment accounts
  • Web support
  • IOS support

Only in Loox

Nothing recorded that Fidelity does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Fidelity

  • Commission free trading of US stocks and ETFsnot Loox
  • Holding IRAs, 401(k) plans and taxable brokerage accountsnot Loox
  • Trading bonds, options and mutual funds from one accountnot Loox

Loox

No use cases recorded yet. See the Loox review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fidelity

  • Options trades carry a 0.65 USD per contract fee on top of zero commission
  • Non Fidelity mutual funds carry a 49.95 USD transaction fee per purchase
  • Secondary market bonds cost 1.00 USD per bond, while new issues are free
  • A foreign settlement fee of 50 USD applies per trade
  • Margin rates are tiered by debit balance, from 11.825 percent below 25,000 USD down to 7.50 percent at 1 million USD or more, against a base rate of 10.575 percent effective 12 December 2025
  • Margin liquidation by the broker costs 32.95 USD per liquidation

Loox

  • Beyond plan review volume, overage billing adds $40 to $50 per extra 300 orders processed

Pricing, plan by plan

Fidelity

On request
  • Brokerage$undefined/month
    • Commission-free trading
    • Research tools
  • Advisory$undefined/month
    • Personal advisor
    • Wealth management

Loox

On request

No published plan breakdown. See the Loox review.

Which should you pick?

Choose Fidelity if

  • You need commission-free trading.
  • You work on Web, IOS, Android.
  • You also want retirement planning.
Fidelity review

Choose Loox if

Nothing in the data separates Loox from Fidelity on the points above - pick on price and on how each one feels to use.

Loox review

Questions people ask

Is Fidelity or Loox better?
Neither clearly leads. Fidelity starts at On request and Loox at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fidelity or Loox?
Fidelity starts at On request and Loox at On request.
Does Fidelity or Loox run on more platforms?
Fidelity runs on Web, IOS, Android. Loox runs on Web.
What is Fidelity best used for?
Fidelity is most often used for commission free trading of us stocks and etfs, holding iras, 401(k) plans and taxable brokerage accounts, trading bonds, options and mutual funds from one account. Of those, commission free trading of us stocks and etfs and holding iras, 401(k) plans and taxable brokerage accounts are not what Loox is typically brought in for.
What can Fidelity do that Loox cannot?
Fidelity covers Commission-free trading, Retirement planning, Advisory services, Research tools.
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Fidelity

More on Loox

Keep looking

Other head to heads