Softwr

Marketing · head to head

Buffer vs Smartsheet

Buffer logo

Buffer

Marketing

Build your audience organically on social media

From
Free
Rated
-
Full reviewWebsite
Smartsheet logo

Smartsheet

Construction

The platform for dynamic work

From
$9/month
Rated
-
Full reviewWebsite

The short version

  • Only Buffer has a free tier, so it costs nothing to try first.
  • Each has a real cost: Buffer the free plan allows 3 connected channels and 10 scheduled posts per channel; Smartsheet formulas lack Excel robustness; complex data manipulation hits performance limits
  • They diverge on capability: Buffer covers Post scheduling, Smartsheet covers Grid, card, Gantt & calendar views.

Where they differ

Only the attributes on which Buffer and Smartsheet actually diverge.

Attributes where Buffer and Smartsheet differ
AttributeBufferSmartsheet
Starting priceFree$9/month
Free tierYesNo
CategoryMarketingConstruction
Founded20102005

Identical on both: pricing model (Unknown), platforms (Web, iOS, Android), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Buffer

  • Post scheduling
  • Content calendar
  • Analytics dashboard
  • Link shortening
  • Hashtag manager
  • First comment
  • Instagram Stories
  • Shop Grid

Only in Smartsheet

  • Grid, card, Gantt & calendar views
  • Automated workflows
  • Forms & data collection
  • Resource management
  • Dashboards & reporting
  • Proofing & approvals
  • Document generation
  • Integration platform

Both cover

  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Buffer

  • Social media schedulingnot Smartsheet
  • Content planningnot Smartsheet
  • Performance analyticsnot Smartsheet
  • Team collaborationnot Smartsheet
  • Client managementnot Smartsheet

Smartsheet

  • Project portfolio managementnot Buffer
  • IT project managementnot Buffer
  • Marketing campaignsnot Buffer
  • Product launchesnot Buffer
  • Process automationnot Buffer

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Buffer

  • The free plan allows 3 connected channels and 10 scheduled posts per channel
  • Essentials at $5 a month covers a single user; team members need the Team plan at $10 a month
  • Approval workflows and custom permissions are Team tier only
  • API access is rationed by plan, from 3,000 monthly requests on free to 15,000 on Team
  • Content ideas are capped at 100 on the free plan

Smartsheet

  • Formulas lack Excel robustness; complex data manipulation hits performance limits
  • Gantt chart customization is limited with poor handling of part-time resource allocation
  • Expensive pricing compared to other project management tools; collaboration features are paid-only
  • Limited offline access and minimal mobile functionality compared to modern competitors

Pricing, plan by plan

Buffer

Free
  • FreeFree
    • 3 connected accounts
    • 10 scheduled posts per channel per month
    • 100 content ideas
  • Essentials$5/month
    • Unlimited scheduled posts
    • Per-channel pricing
    • Advanced analytics
  • Team$10/month
    • Unlimited team members
    • Unlimited scheduled posts
    • Content approval workflows

Smartsheet

$9/month
  • Pro$9/month
    • Core project management
    • Automation
    • 1-10 members
  • Business$19/month
    • Advanced automation
    • Portfolio management
    • 3+ members

Which should you pick?

Choose Buffer if

  • You need post scheduling.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want content calendar.
Buffer review

Choose Smartsheet if

  • You need grid, card, gantt & calendar views.
  • You work on Web, iOS, Android.
  • You also want automated workflows.
Smartsheet review

Questions people ask

Is Buffer or Smartsheet better?
Neither clearly leads. Buffer starts at Free and Smartsheet at $9/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Buffer or Smartsheet?
Buffer has a free tier; the other does not. Paid plans start at Free for Buffer and $9/month for Smartsheet.
Does Buffer or Smartsheet run on more platforms?
Both run on Web, iOS, Android, so platform support will not decide this one for you.
Can I use Buffer for free?
Yes. Buffer has a free tier, so you can try it without paying. Smartsheet starts at $9/month.
What is Buffer best used for?
Buffer is most often used for social media scheduling, content planning, performance analytics, team collaboration. Of those, social media scheduling and content planning are not what Smartsheet is typically brought in for.
What can Buffer do that Smartsheet cannot?
Buffer covers Post scheduling, Content calendar, Analytics dashboard, Link shortening. Smartsheet covers Grid, card, Gantt & calendar views, Automated workflows, Forms & data collection, Resource management. Both handle GDPR.

Answered from the vendors’ own pages

Buffer: Does Buffer's free plan include all social media platforms?

The free plan supports 3 connected accounts across any of Buffer's 11 supported platforms (Instagram, Facebook, TikTok, LinkedIn, X, YouTube, Threads, Pinterest, Google Business Profile, Bluesky, Mastodon) with up to 10 scheduled posts per channel per month.

Source
Smartsheet: What is Smartsheet pricing for a construction team?

Smartsheet Pro starts at $9 per user per month (annual billing) for 1-10 members. A construction company can deploy Business plan for 18 licensed users at $19 per user plus unlimited free collaborators (subcontractors, clients) for a typical monthly cost around $576.

Source
Buffer: Can I schedule Instagram Stories with Buffer?

No. Instagram Stories cannot be auto-published. Buffer sends a mobile notification to manually post stories, as Instagram does not provide an API for automated Story scheduling.

Source
Smartsheet: Does Smartsheet work offline?

No. Smartsheet has minimal offline access and requires internet connectivity for full functionality.

Source
Buffer: What is Buffer's per-channel pricing model?

Buffer charges per social media account (channel) rather than per user. Channels 1-10 cost standard rates ($5 Essentials or $10 Team), with additional channels beyond 10 discounted per channel.

Source
Smartsheet: What integrations does Smartsheet support?

Smartsheet integrates with Slack, Microsoft Teams, Microsoft 365, Google Workspace, Jira, Salesforce, Dynamics 365, Tableau, Power BI, DocuSign, Box, Dropbox, plus Zapier and Make for no-code automation.

Source
Buffer: Does Buffer have a mobile app and what platforms does it support?

Yes, Buffer offers iOS and Android apps for mobile management. The iOS app supports Mastodon and YouTube comment features, while Android support for these features is in development. Android community access works on the six most recent major Android versions.

Source
Smartsheet: Can I use Smartsheet formulas like Excel?

Smartsheet formulas lack the robustness of Excel. Complex nested functions or large-scale data manipulation often hit performance limits, requiring multiple helper columns.

Source
Buffer: What discount does Buffer offer for annual billing?

Buffer offers a 20% discount for annual billing across all paid plans, plus an additional 50% discount on paid plans for nonprofit organizations.

Source
Smartsheet: Does Smartsheet have a free plan?

No. Smartsheet Pro starts at $9 per user per month (annual billing). There is a free trial available, but no perpetual free plan.

Source
Buffer: Can Buffer integrate with content creation and storage tools?

Yes. Buffer integrates with 24 tools including Canva, Google Drive, Dropbox, Unsplash for media, Zapier and Make for automation, WordPress for publishing, and Claude, ChatGPT, and Perplexity for AI-assisted content creation.

Source
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