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Software · head to head

Brightwheel vs Splash That

Brightwheel logo

Brightwheel

Software

The all-in-one childcare app

From
Free
Rated
-
Full reviewWebsite
Splash That logo

Splash That

Software

Enterprise event marketing platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Brightwheel has a free tier, so it costs nothing to try first.
  • Each has a real cost: Brightwheel pricing is quote-only, driven by enrolment capacity and number of locations, and requires filling in a multi-step form to obtain; Splash That acquired by Cvent in August 2024 and now sold within the Cvent suite
  • They diverge on capability: Brightwheel covers Daily activity reports, Splash That covers Event pages.

Where they differ

Only the attributes on which Brightwheel and Splash That actually diverge.

Attributes where Brightwheel and Splash That differ
AttributeBrightwheelSplash That
Starting priceFreeOn request
Pricing modelsubscriptionUnknown
Free tierYesNo
PlatformsWeb, Ios, AndroidWeb
Founded20152011

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brightwheel

  • Daily activity reports
  • Parent messaging
  • Photo and video sharing
  • Attendance tracking
  • Billing & invoicing
  • Staff time tracking
  • Learning assessments
  • Check-in/check-out

Only in Splash That

  • Event pages
  • Registration
  • Check-in
  • Email marketing
  • Analytics
  • Salesforce
  • Marketo
  • HubSpot

Both cover

  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Brightwheel

  • Childcare centre attendance and check-innot Splash That
  • Parent communication with photos and daily reportsnot Splash That
  • Billing and tuition collection from familiesnot Splash That
  • Staff scheduling and ratio trackingnot Splash That
  • Learning assessments and developmental recordsnot Splash That

Splash That

  • Event registration pages and marketing for live, virtual and hybrid eventsnot Brightwheel
  • Syncing event attendance into Salesforce and other CRMsnot Brightwheel
  • Running a large programme of events to a consistent brand templatenot Brightwheel
  • Reporting on event-sourced pipelinenot Brightwheel

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brightwheel

  • Pricing is quote-only, driven by enrolment capacity and number of locations, and requires filling in a multi-step form to obtain
  • No transaction or payment processing fees are disclosed anywhere on the pricing page

Splash That

  • Acquired by Cvent in August 2024 and now sold within the Cvent suite

Pricing, plan by plan

Brightwheel

Free
  • FreeFree
    • Messaging
    • Daily reports
    • Photo sharing
  • Plus$100/month
    • All Free features
    • Billing & payments
    • Staff management

Splash That

On request

No published plan breakdown. See the Splash That review.

Which should you pick?

Choose Brightwheel if

  • You need daily activity reports.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want parent messaging.
Brightwheel review

Choose Splash That if

  • You need event pages.
  • You also want registration.
Splash That review

Questions people ask

Is Brightwheel or Splash That better?
Neither clearly leads. Brightwheel starts at Free and Splash That at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brightwheel or Splash That?
Brightwheel has a free tier; the other does not. Paid plans start at Free for Brightwheel and On request for Splash That.
Does Brightwheel or Splash That run on more platforms?
Brightwheel runs on Web, Ios, Android. Splash That runs on Web.
Can I use Brightwheel for free?
Yes. Brightwheel has a free tier, so you can try it without paying. Splash That starts at On request.
What is Brightwheel best used for?
Brightwheel is most often used for childcare centre attendance and check-in, parent communication with photos and daily reports, billing and tuition collection from families, staff scheduling and ratio tracking. Of those, childcare centre attendance and check-in and parent communication with photos and daily reports are not what Splash That is typically brought in for.
What can Brightwheel do that Splash That cannot?
Brightwheel covers Daily activity reports, Parent messaging, Photo and video sharing, Attendance tracking. Splash That covers Event pages, Registration, Check-in, Email marketing. Both handle Web support, Ios support, Android support.

Answered from the vendors’ own pages

Splash That: Does Splash integrate with CRM systems?

Yes, Splash integrates with Salesforce to sync attendee data and with Marketo for marketing automation. It also supports Slack for team notifications about event activity.

Source
Splash That: Can Splash handle both virtual and in-person events?

Yes, Splash supports virtual, in-person, and hybrid event formats with the same platform. It includes virtual venue features with streaming and on-site check-in tools.

Source
Splash That: What event analytics are available?

Splash provides dashboard reporting with pre-built and custom reports for ROI measurement and attendance insights, though users report the reporting features lack versatility for deep drilling into performance metrics.

Source
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Related pages

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