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Scheduling & Booking · head to head

Boulevard vs Google Chat

Boulevard logo

Boulevard

Scheduling & Booking

Client experience platform for salons

From
$175/month
Rated
-
Full reviewWebsite
Google Chat logo

Google Chat

Communication & Collaboration

AI-powered team messaging and collaboration

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Boulevard pricing is charged per location, so a multi site business pays the full plan fee for each site; Google Chat not sold as a standalone product; it is included only with paid Google Workspace subscriptions (Business Standard, Business Plus, Enterprise Standard, Enterprise Plus)

Where they differ

Only the attributes on which Boulevard and Google Chat actually diverge.

Attributes where Boulevard and Google Chat differ
AttributeBoulevardGoogle Chat
Starting price$175/monthOn request
PlatformsWeb, Ios, Android, ApiWeb
CategoryScheduling & BookingCommunication & Collaboration
Founded2016Unknown

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Boulevard

  • Intelligent scheduling
  • Client profiles
  • Point of sale
  • Inventory management
  • Staff management
  • Gift cards & packages
  • Two-way messaging
  • Business analytics

Only in Google Chat

Nothing recorded that Boulevard does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Boulevard

  • Appointment booking and client management for salons, spas and medspasnot Google Chat
  • Running point of sale and card payments alongside schedulingnot Google Chat
  • Automated client messaging, intake forms and marketing campaignsnot Google Chat

Google Chat

No use cases recorded yet. See the Google Chat review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Boulevard

  • Pricing is charged per location, so a multi site business pays the full plan fee for each site
  • The Essentials plan caps the business at 5 professionals; unlimited professionals require the Premier plan
  • Text and email allowances are metered per plan, with email blasts charged at $0.01 each beyond the plan allocation
  • Forms cost from $65 per month per location unless you are on the top Prestige plan
  • QuickBooks integration is an add on at $45 per month per location
  • ePrescribe is $45 per prescriber on top of the plan
  • Enterprise pricing is by consultation with no published rate

Google Chat

  • Not sold as a standalone product; it is included only with paid Google Workspace subscriptions (Business Standard, Business Plus, Enterprise Standard, Enterprise Plus)
  • Gemini AI features inside Chat, including message summarization and conversation insights, are limited to Business and Enterprise tier Workspace plans

Pricing, plan by plan

Boulevard

$175/month
  • Essential$175/month
    • Appointment booking
    • Client management
    • Point of sale
  • Premier$325/month
    • Everything in Essential
    • Advanced booking
    • Marketing tools
  • Prestige$undefined/month
    • Everything in Premier
    • Multi-location
    • API access

Google Chat

On request

No published plan breakdown. See the Google Chat review.

Which should you pick?

Choose Boulevard if

  • You need intelligent scheduling.
  • You work on Web, Ios, Android, Api.
  • You also want client profiles.
Boulevard review

Choose Google Chat if

Nothing in the data separates Google Chat from Boulevard on the points above - pick on price and on how each one feels to use.

Google Chat review

Questions people ask

Is Boulevard or Google Chat better?
Neither clearly leads. Boulevard starts at $175/month and Google Chat at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Boulevard or Google Chat?
Boulevard starts at $175/month and Google Chat at On request.
Does Boulevard or Google Chat run on more platforms?
Boulevard runs on Web, Ios, Android, Api. Google Chat runs on Web.
What is Boulevard best used for?
Boulevard is most often used for appointment booking and client management for salons, spas and medspas, running point of sale and card payments alongside scheduling, automated client messaging, intake forms and marketing campaigns. Of those, appointment booking and client management for salons, spas and medspas and running point of sale and card payments alongside scheduling are not what Google Chat is typically brought in for.
What can Boulevard do that Google Chat cannot?
Boulevard covers Intelligent scheduling, Client profiles, Point of sale, Inventory management.
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