Software · head to head
Amplitude vs Val Town

Amplitude
Software
The digital analytics platform to understand your users
- From
- Free
- Rated
- -
The short version
- Only Amplitude has a free tier, so it costs nothing to try first.
- Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Val Town the free tier limits scheduled crons to 15 minute intervals and functions to a 1 minute wall clock time per run; only the $21 per month Pro tier reduces the cron interval to 1 minute, as of August 2026.
Where they differ
Only the attributes on which Amplitude and Val Town actually diverge.
Identical on both: user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Amplitude
- Event tracking
- User segmentation
- Funnel analysis
- Retention analysis
- Cohort analysis
- A/B testing
- Revenue analytics
- Predictive analytics
Only in Val Town
Nothing recorded that Amplitude does not also cover.
What people use each for
The jobs each tool is most often brought in to do.
Amplitude
- User behavior analysisnot Val Town
- Feature adoption trackingnot Val Town
- Conversion rate optimizationnot Val Town
- Customer journey mappingnot Val Town
- Retention improvementnot Val Town
Val Town
No use cases recorded yet. See the Val Town review.
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Amplitude
- Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
- The free plan covers 2M events a month
- The Plus plan scales to 70M events, above which pricing is custom
- Growth and Enterprise pricing is not published
Val Town
- The free tier limits scheduled crons to 15 minute intervals and functions to a 1 minute wall clock time per run; only the $21 per month Pro tier reduces the cron interval to 1 minute, as of August 2026.
Pricing, plan by plan
Amplitude
Free- StarterFree
- 2 million events per month
- Plus$49/month
- $0.049 per MTU
- Up to 300k MTUs
- Advanced analytics
- GrowthFree
- Causal insights
- Feature experimentation
- Real-time streaming
- EnterpriseFree
- Cross-product analysis
- Advanced permissions
- Dedicated account manager
Val Town
On requestNo published plan breakdown. See the Val Town review.
Which should you pick?
Choose Amplitude if
- You need event tracking.
- You want to start without paying.
- You work on Web, Ios, Android, Api.
- You also want user segmentation.
Choose Val Town if
Nothing in the data separates Val Town from Amplitude on the points above - pick on price and on how each one feels to use.
Questions people ask
- Is Amplitude or Val Town better?
- Neither clearly leads. Amplitude starts at Free and Val Town at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Amplitude or Val Town?
- Amplitude has a free tier; the other does not. Paid plans start at Free for Amplitude and On request for Val Town.
- Does Amplitude or Val Town run on more platforms?
- Amplitude runs on Web, Ios, Android, Api. Val Town runs on Web.
- Can I use Amplitude for free?
- Yes. Amplitude has a free tier, so you can try it without paying. Val Town starts at On request.
- What is Amplitude best used for?
- Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Val Town is typically brought in for.
- What can Amplitude do that Val Town cannot?
- Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis.
Answered from the vendors’ own pages
Amplitude: Does Amplitude have a free plan?
Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.
SourceAmplitude: What is Amplitude's pricing based on?
Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.
SourceAmplitude: What analytics features does every Amplitude plan include?
Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.
SourceRelated pages
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