Technology · head to head
Amplitude vs Ubuntu

Amplitude
Technology
The digital analytics platform to understand your users
- From
- Free
- Rated
- -

Ubuntu
Open Source
Enterprise Linux distribution with 15-year support options.
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Ubuntu free version supported only by community; no official Canonical support without Pro subscription
Where they differ
Only the attributes on which Amplitude and Ubuntu actually diverge.
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Amplitude
- Event tracking
- User segmentation
- Funnel analysis
- Retention analysis
- Cohort analysis
- A/B testing
- Revenue analytics
- Predictive analytics
Only in Ubuntu
Nothing recorded that Amplitude does not also cover.
What people use each for
The jobs each tool is most often brought in to do.
Amplitude
- User behavior analysisnot Ubuntu
- Feature adoption trackingnot Ubuntu
- Conversion rate optimizationnot Ubuntu
- Customer journey mappingnot Ubuntu
- Retention improvementnot Ubuntu
Ubuntu
- Individual developers and small teams using free Ubuntu for laptops and serversnot Amplitude
- Cloud and data centre deployments requiring certified, supported Linux operating systemnot Amplitude
- Organisations needing FIPS-certified or DISA-STIG-hardened Linux for government and regulated environmentsnot Amplitude
- AI and machine learning teams using Ubuntu Desktop with pre-optimised toolchainsnot Amplitude
- IoT and edge computing deployments using Ubuntu Corenot Amplitude
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Amplitude
- Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
- The free plan covers 2M events a month
- The Plus plan scales to 70M events, above which pricing is custom
- Growth and Enterprise pricing is not published
Ubuntu
- Free version supported only by community; no official Canonical support without Pro subscription
- Ubuntu Pro required for enterprise compliance certifications (FIPS, DISA-STIG); free version does not include these
- Ubuntu Pro pricing is proprietary and varies based on cloud deployment (AWS, Azure, GCP); no published per-machine or per-user pricing
- Ubuntu Pro + Support adds 24/7 support costs on top of base subscription; total cost for enterprise-grade support not transparent
- Personal/free tier limited to 5 machines; any larger deployment requires paid enterprise subscription
Pricing, plan by plan
Amplitude
Free- StarterFree
- 2 million events per month
- Plus$49/month
- $0.049 per MTU
- Up to 300k MTUs
- Advanced analytics
- GrowthFree
- Causal insights
- Feature experimentation
- Real-time streaming
- EnterpriseFree
- Cross-product analysis
- Advanced permissions
- Dedicated account manager
Ubuntu
Free- Ubuntu (Free)Free
- Desktop, Server, Core and Cloud editions
- Community support
- Standard security updates (5 years LTS)
- Ubuntu Pro (Personal)Free
- Extended Security Maintenance (10 years)
- Kernel Livepatch
- Landscape management
- Ubuntu Pro (Enterprise)$null/variable
- 10 years Extended Security Maintenance
- FIPS 140, DISA-STIG, CIS compliance
- Kernel Livepatch
- Ubuntu Pro + Support$null/variable
- All Ubuntu Pro features
- 24/7 break-fix and bug-fix support
- Expert assistance for infrastructure and applications
Which should you pick?
Choose Amplitude if
- You need event tracking.
- You want to start without paying.
- You work on Web, Ios, Android, Api.
- You also want user segmentation.
Choose Ubuntu if
- You want to start without paying.
- You work on Desktop, Server, Cloud, IoT, Edge, WSL.
Questions people ask
- Is Amplitude or Ubuntu better?
- Neither clearly leads. Amplitude starts at Free and Ubuntu at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Amplitude or Ubuntu?
- Amplitude starts at Free and Ubuntu at Free.
- Does Amplitude or Ubuntu run on more platforms?
- Amplitude runs on Web, Ios, Android, Api. Ubuntu runs on Desktop, Server, Cloud, IoT, Edge, WSL.
- Can I use Amplitude for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Amplitude best used for?
- Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Ubuntu is typically brought in for.
- What can Amplitude do that Ubuntu cannot?
- Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis.
Answered from the vendors’ own pages
Amplitude: Does Amplitude have a free plan?
Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.
SourceUbuntu: Is Ubuntu free?
Yes. Ubuntu is free to download and use in all editions. Community support is also available at no cost. Ubuntu Pro subscriptions are optional and provide extended support and compliance tools.
SourceAmplitude: What is Amplitude's pricing based on?
Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.
SourceUbuntu: How long is Ubuntu LTS support?
Standard Ubuntu LTS releases receive 5 years of security maintenance. Ubuntu Pro extends this to 10 years, expandable to 15 years with the Legacy add-on.
SourceAmplitude: What analytics features does every Amplitude plan include?
Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.
SourceUbuntu: What compliance certifications does Ubuntu Pro provide?
Ubuntu Pro provides compliance tools for FIPS 140, DISA-STIG, CIS, FedRAMP and PCI-DSS standards.
SourceRelated pages
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