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Amplitude vs Toggl Track

Amplitude logo

Amplitude

Technology

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
Toggl Track logo

Toggl Track

Consulting

Time tracking that's easy, powerful, and frictionless

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Toggl Track no native invoicing or billing generation despite having billable rates feature
  • They diverge on capability: Amplitude covers Event tracking, Toggl Track covers One-click time tracking.

Where they differ

Only the attributes on which Amplitude and Toggl Track actually diverge.

Attributes where Amplitude and Toggl Track differ
AttributeAmplitudeToggl Track
PlatformsWeb, Ios, Android, ApiWeb, iOS, Android, Windows, macOS
CategoryTechnologyConsulting
Founded20122006

Identical on both: starting price (Free), pricing model (Unknown), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in Toggl Track

  • One-click time tracking
  • Manual time entry
  • Billable hours tracking
  • Project & client tracking
  • Detailed reports
  • Team timesheets
  • Browser extensions
  • Offline tracking

Both cover

  • Slack
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot Toggl Track
  • Feature adoption trackingnot Toggl Track
  • Conversion rate optimizationnot Toggl Track
  • Customer journey mappingnot Toggl Track
  • Retention improvementnot Toggl Track

Toggl Track

  • Billable hours trackingnot Amplitude
  • Project time managementnot Amplitude
  • Team productivity analysisnot Amplitude
  • Client reportingnot Amplitude
  • Payroll processingnot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Toggl Track

  • No native invoicing or billing generation despite having billable rates feature
  • No payroll integration, requiring manual data export to payroll systems
  • No GPS tracking or shift scheduling for field teams
  • Anti-surveillance policy limits manager visibility in certain work scenarios

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Toggl Track

Free
  • FreeFree
    • Up to 5 users
    • Unlimited time tracking
    • Unlimited projects
  • Starter$9/month
    • Billable rates
    • Project estimates
    • Saved reports
  • Premium$18/month
    • Team approvals
    • Profitability reports
    • Project budgets

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose Toggl Track if

  • You need one-click time tracking.
  • You want to start without paying.
  • You work on Web, iOS, Android, Windows, macOS.
  • You also want manual time entry.
Toggl Track review

Questions people ask

Is Amplitude or Toggl Track better?
Neither clearly leads. Amplitude starts at Free and Toggl Track at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or Toggl Track?
Amplitude starts at Free and Toggl Track at Free.
Does Amplitude or Toggl Track run on more platforms?
Amplitude runs on Web, Ios, Android, Api. Toggl Track runs on Web, iOS, Android, Windows, macOS.
Can I use Amplitude for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Toggl Track is typically brought in for.
What can Amplitude do that Toggl Track cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Toggl Track covers One-click time tracking, Manual time entry, Billable hours tracking, Project & client tracking. Both handle Slack, GDPR.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Toggl Track: Does Toggl Track offer a free plan?

Yes, Toggl Track has a permanent free plan supporting up to 5 users with unlimited time tracking, unlimited projects, autotracker, idle detection, Pomodoro timer, calendar integration, and 100+ integrations.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Toggl Track: Can I track time offline with Toggl Track?

Yes, Toggl Track supports offline tracking on both mobile apps and desktop app. Entries are stored locally and sync automatically when reconnected to the internet.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
Toggl Track: Does Toggl Track integrate with invoicing software?

Toggl Track integrates with QuickBooks Online and Xero for accounting, but lacks native invoicing capabilities. Users must export hours to create invoices manually.

Source
Toggl Track: What platforms does Toggl Track support?

Toggl Track runs on Web, iOS, Android, Windows, and macOS with browser extensions for Chrome, Firefox, and Edge.

Source
Toggl Track: How much does Toggl Track cost for a team?

Toggl Track pricing is $9 per user per month (annual) for Starter plan or $18 per user per month for Premium. Free plan supports up to 5 users.

Source
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