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Amazon Connect vs Referral Rock

Amazon Connect logo

Amazon Connect

Software

Cloud contact center from AWS

From
Free
Rated
-
Full reviewWebsite
Referral Rock logo

Referral Rock

Software

Referral marketing software for any business

From
$200/month
Rated
-
Full reviewWebsite

The short version

  • Only Amazon Connect has a free tier, so it costs nothing to try first.
  • Each has a real cost: Amazon Connect telephony is charged separately from the platform, so the $0.038 per minute voice rate is not the whole cost of a call; Referral Rock there is one paid tier at $250 a month and no free plan, only a 14 day trial
  • They diverge on capability: Amazon Connect covers Voice, Referral Rock covers Multi-program support.

Where they differ

Only the attributes on which Amazon Connect and Referral Rock actually diverge.

Attributes where Amazon Connect and Referral Rock differ
AttributeAmazon ConnectReferral Rock
Starting priceFree$200/month
Pricing modelusage-basedsubscription
Free tierYesNo
Founded20062014

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amazon Connect

  • Voice
  • Chat
  • Tasks
  • ML-powered analytics
  • Contact Lens
  • Outbound campaigns
  • Forecasting
  • ServiceNow

Only in Referral Rock

  • Multi-program support
  • Customizable rewards
  • Automated workflows
  • Engagement widgets
  • Detailed analytics
  • HubSpot
  • Zapier
  • Stripe

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Amazon Connect

  • Cloud contact centre with no per-seat licencenot Referral Rock
  • Voice, chat, email and SMS in one queuenot Referral Rock
  • Conversational analytics and agent assistnot Referral Rock
  • Outbound campaigns and automated contactnot Referral Rock
  • Workforce scheduling for contact centre agentsnot Referral Rock

Referral Rock

  • affiliate marketing managementnot Amazon Connect
  • Workflow automationnot Amazon Connect
  • Reportingnot Amazon Connect

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amazon Connect

  • Telephony is charged separately from the platform, so the $0.038 per minute voice rate is not the whole cost of a call
  • Every channel is metered individually: $0.010 per chat message, $0.080 per email and $0.014 per SMS
  • Rates vary by region and by third-party provider, so a published figure is indicative rather than final
  • Cost tracks contact volume, which makes forecasting hard for a queue with seasonal peaks

Referral Rock

  • There is one paid tier at $250 a month and no free plan, only a 14 day trial
  • The plan includes 10,000 base members and a further 10,000 costs $125 a month
  • Each additional referral program is $100 a month
  • Extra users and extra recruiters are sold in blocks of 10 at $50 a month each
  • Rewards are limited to coupons, pay-as-you-go gift cards or custom rewards

Pricing, plan by plan

Amazon Connect

Free
  • Pay-as-you-go$0.018/minute
    • Voice minutes
    • Free tier available
    • No upfront costs

Referral Rock

$200/month
  • Starter$200/month
    • 500 members
    • Unlimited programs
    • Basic integrations

Which should you pick?

Choose Amazon Connect if

  • You need voice.
  • You want to start without paying.
  • You also want chat.
Amazon Connect review

Choose Referral Rock if

  • You need multi-program support.
  • You also want customizable rewards.
Referral Rock review

Questions people ask

Is Amazon Connect or Referral Rock better?
Neither clearly leads. Amazon Connect starts at Free and Referral Rock at $200/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amazon Connect or Referral Rock?
Amazon Connect has a free tier; the other does not. Paid plans start at Free for Amazon Connect and $200/month for Referral Rock.
Does Amazon Connect or Referral Rock run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Amazon Connect for free?
Yes. Amazon Connect has a free tier, so you can try it without paying. Referral Rock starts at $200/month.
What is Amazon Connect best used for?
Amazon Connect is most often used for cloud contact centre with no per-seat licence, voice, chat, email and sms in one queue, conversational analytics and agent assist, outbound campaigns and automated contact. Of those, cloud contact centre with no per-seat licence and voice, chat, email and sms in one queue are not what Referral Rock is typically brought in for.
What can Amazon Connect do that Referral Rock cannot?
Amazon Connect covers Voice, Chat, Tasks, ML-powered analytics. Referral Rock covers Multi-program support, Customizable rewards, Automated workflows, Engagement widgets. Both handle Salesforce, Web support.
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