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Influencer Marketing · head to head

Tapfiliate vs Captiv8

Tapfiliate logo

Tapfiliate

Influencer Marketing

Cloud-based affiliate tracking software

From
$74/month
Rated
-
Full reviewWebsite
Captiv8 logo

Captiv8

Influencer Marketing

AI influencer marketing and e-commerce platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Tapfiliate setup and configuration requires technical knowledge for API integrations; Captiv8 pricing is by quote only, with no rate, tier or minimum published; the site requires a demo request before pricing is discussed
  • They diverge on capability: Tapfiliate covers Affiliate tracking, Captiv8 covers Creator discovery.

Where they differ

Only the attributes on which Tapfiliate and Captiv8 actually diverge.

Attributes where Tapfiliate and Captiv8 differ
AttributeTapfiliateCaptiv8
Starting price$74/monthOn request
Pricing modelUnknownsubscription
PlatformsWeb, CloudWeb, Api
CategoryInfluencer MarketingUnknown
Founded20142016

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Tapfiliate

  • Affiliate tracking
  • Multi-level marketing
  • Recurring commissions
  • Custom branding
  • Real-time reporting
  • Stripe
  • Zapier
  • Paddle

Only in Captiv8

  • Creator discovery
  • Campaign management
  • Shoppable content
  • Performance tracking
  • ROI analytics
  • Content approval
  • Payment processing
  • Integration tools

Both cover

  • Shopify
  • WooCommerce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Tapfiliate

  • affiliate marketing managementnot Captiv8
  • Workflow automationnot Captiv8
  • Reportingnot Captiv8

Captiv8

  • Discovering creators and running campaign workflow, amplification and measurement in one suitenot Tapfiliate
  • Running creator-led commerce through branded storefronts and TikTok Shopnot Tapfiliate
  • Attributing sales to creators through affiliate links and commerce integrationsnot Tapfiliate
  • Talent agencies managing rosters through the Talent Management Portalnot Tapfiliate

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Tapfiliate

  • Setup and configuration requires technical knowledge for API integrations
  • Limited to affiliate marketing use case; not a general marketing automation platform
  • Acquired by Admitad in 2021, which may impact future feature development roadmap

Captiv8

  • Pricing is by quote only, with no rate, tier or minimum published; the site requires a demo request before pricing is discussed
  • Creator commerce and affiliate storefronts are a separate product line from the Influencer Marketing Suite

Pricing, plan by plan

Tapfiliate

$74/month

No published plan breakdown. See the Tapfiliate review.

Captiv8

On request
  • Professional$undefined/month
    • Creator discovery
    • Campaign management
    • Shoppable content

Which should you pick?

Choose Tapfiliate if

  • You need affiliate tracking.
  • You work on Web, Cloud.
  • You also want multi-level marketing.
Tapfiliate review

Choose Captiv8 if

  • You need creator discovery.
  • You work on Web, Api.
  • You also want campaign management.
Captiv8 review

Questions people ask

Is Tapfiliate or Captiv8 better?
Neither clearly leads. Tapfiliate starts at $74/month and Captiv8 at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Tapfiliate or Captiv8?
Tapfiliate starts at $74/month and Captiv8 at On request.
Does Tapfiliate or Captiv8 run on more platforms?
Tapfiliate runs on Web, Cloud. Captiv8 runs on Web, Api.
What is Tapfiliate best used for?
Tapfiliate is most often used for affiliate marketing management, workflow automation, reporting. Of those, affiliate marketing management and workflow automation are not what Captiv8 is typically brought in for.
What can Tapfiliate do that Captiv8 cannot?
Tapfiliate covers Affiliate tracking, Multi-level marketing, Recurring commissions, Custom branding. Captiv8 covers Creator discovery, Campaign management, Shoppable content, Performance tracking. Both handle Shopify, WooCommerce, Web support.

Answered from the vendors’ own pages

Tapfiliate: Does Tapfiliate charge transaction or success fees?

No. Tapfiliate has no success or transaction fees. Pricing is based on the subscription plan selected.

Source
Tapfiliate: What integration options does Tapfiliate support?

Tapfiliate supports over 30 plug-and-play integrations and offers REST API, S2S postback, JS pixel tracking, and coupon tracking options.

Source
Tapfiliate: What commission structures does Tapfiliate support?

Tapfiliate supports fixed commissions, percentage-based commissions, recurring commissions for SaaS, lifetime commissions, group commissions, item and category-based commissions, and multi-level marketing structures.

Source
Tapfiliate: How many languages and currencies does Tapfiliate support?

Tapfiliate supports six languages and multiple currencies, making it easy to run international affiliate programs from a single platform.

Source
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Related pages

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