Marketing & Analytics · head to head
Simple Analytics vs Optimizely
Simple Analytics
Marketing & Analytics
Privacy-friendly analytics without cookies
- From
- $20/month
- Rated
- -
Optimizely
Marketing & Analytics
Digital experience optimization
- From
- $10000/year
- Rated
- -
The short version
- Each has a real cost: Simple Analytics the free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history; Optimizely no pricing is published and no minimum is stated
- They diverge on capability: Simple Analytics covers Page view tracking, Optimizely covers A/B testing.
Where they differ
Only the attributes on which Simple Analytics and Optimizely actually diverge.
| Attribute | Simple Analytics | Optimizely |
|---|---|---|
| Starting price | $20/month | $10000/year |
| Pricing model | subscription | quote |
| Platforms | Web | Web, Mobile |
| Founded | 2016 | 2010 |
Identical on both: free tier (No), user rating (Not yet rated), category (Marketing & Analytics).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Simple Analytics
- Page view tracking
- Goal tracking
- Real-time analytics
- Privacy-focused
- GDPR compliant
- English language support
Only in Optimizely
- A/B testing
- Multivariate testing
- Personalization
- Feature management
- Analytics
- Google Analytics
- Adobe Analytics
- SOC2
Both cover
- Cloud deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Simple Analytics
- Cookie-free website analytics that avoids a consent bannernot Optimizely
- Keeping visitor data hosted in the EU for GDPR purposesnot Optimizely
- Replacing or running alongside Google Analytics with a single-page dashboardnot Optimizely
Optimizely
- A/B testing and experimentation across web and product experiencesnot Simple Analytics
- Feature flagging and personalisation for digital productsnot Simple Analytics
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Simple Analytics
- The free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history
- Data older than 30 days is automatically deleted on the free plan
- The paid plan starts at $20 per month for 100,000 pageviews and includes only 1 user, with each extra user costing another $20 per month
- Single Sign-On, role-based access, SOC 2 documentation, an SLA and raw data export are Enterprise features quoted only by demo request
- On yearly plans, exceeding your estimated limit gives you one week to raise it before Simple Analytics raises it for you
- Paying by Bitcoin adds 10% and is only offered on yearly billing
- Bank transfer is only available for bills from $500 and adds 10% in banking and service fees
- Unlimited pageviews on the free plan are subject to a fair use policy rather than a stated number
Optimizely
- No pricing is published and no minimum is stated
- Every plan is individually packaged, so no two quotes are necessarily comparable
- Reaching a figure requires a demo or sales conversation
Pricing, plan by plan
Simple Analytics
$20/month- Standard$20/month
- Up to 100k page views
- Real-time analytics
Optimizely
$10000/year- Enterprise$undefined/year
- A/B testing
- Personalization
- Feature management
Which should you pick?
Choose Simple Analytics if
- You need page view tracking.
- You also want goal tracking.
Choose Optimizely if
- You need a/b testing.
- You work on Web, Mobile.
- You also want multivariate testing.
Questions people ask
- Is Simple Analytics or Optimizely better?
- Neither clearly leads. Simple Analytics starts at $20/month and Optimizely at $10000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Simple Analytics or Optimizely?
- Simple Analytics starts at $20/month and Optimizely at $10000/year.
- Does Simple Analytics or Optimizely run on more platforms?
- Simple Analytics runs on Web. Optimizely runs on Web, Mobile.
- What is Simple Analytics best used for?
- Simple Analytics is most often used for cookie-free website analytics that avoids a consent banner, keeping visitor data hosted in the eu for gdpr purposes, replacing or running alongside google analytics with a single-page dashboard. Of those, cookie-free website analytics that avoids a consent banner and keeping visitor data hosted in the eu for gdpr purposes are not what Optimizely is typically brought in for.
- What can Simple Analytics do that Optimizely cannot?
- Simple Analytics covers Page view tracking, Goal tracking, Real-time analytics, Privacy-focused. Optimizely covers A/B testing, Multivariate testing, Personalization, Feature management. Both handle Cloud deployment, Web support.