Software · head to head
Paddle vs Conta Azul

Conta Azul
Software
Brazilian ERP for micro and small businesses to manage finances and operations
- From
- On request
- Rated
- -
The short version
- Each has a real cost: Paddle paddle charges 5% plus 50 cents on every checkout transaction, which is well above a bare payment processor rate; Conta Azul entry Essencial plan is restricted to businesses earning up to R$81K annually and only 1 user access, so it does not scale with the company
Where they differ
Only the attributes on which Paddle and Conta Azul actually diverge.
| Attribute | Paddle | Conta Azul |
|---|---|---|
| Starting price | $29/month | On request |
| Pricing model | usage-based | subscription |
| Platforms | Web, Api | Web |
| Founded | 2012 | Unknown |
Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Paddle
- Payment processing
- Sales tax handling
- Subscription management
- Checkout
- Revenue metrics
- Stripe
- PayPal
- Various
Only in Conta Azul
Nothing recorded that Paddle does not also cover.
What people use each for
The jobs each tool is most often brought in to do.
Paddle
- Selling SaaS or digital products with a merchant of record handling taxnot Conta Azul
- Global subscription billing and checkoutnot Conta Azul
- Offloading sales tax and VAT compliance for cross border salesnot Conta Azul
Conta Azul
No use cases recorded yet. See the Conta Azul review.
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Paddle
- Paddle charges 5% plus 50 cents on every checkout transaction, which is well above a bare payment processor rate
- The 50 cent fixed component falls heavily on low value sales, and products under $10 require custom pricing agreed with sales
- Invoicing is not covered by the published rate and requires custom pricing
- As a merchant of record Paddle sits between the seller and the customer, so payouts and tax handling run through Paddle rather than the seller's own processor
Conta Azul
- Entry Essencial plan is restricted to businesses earning up to R$81K annually and only 1 user access, so it does not scale with the company
- Plan eligibility is tied to annual revenue bands (up to R$81K, R$81K-R$360K, R$360K-R$1.5M, R$1.5M+), not just feature needs, so a fast-growing business must upgrade plans as revenue crosses thresholds
Pricing, plan by plan
Paddle
$29/month- Standard$5/transaction
- Payment processing
- Tax compliance
- Billing
Conta Azul
On requestNo published plan breakdown. See the Conta Azul review.
Which should you pick?
Choose Paddle if
- You need payment processing.
- You work on Web, Api.
- You also want sales tax handling.
Choose Conta Azul if
Nothing in the data separates Conta Azul from Paddle on the points above - pick on price and on how each one feels to use.
Questions people ask
- Is Paddle or Conta Azul better?
- Neither clearly leads. Paddle starts at $29/month and Conta Azul at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Paddle or Conta Azul?
- Paddle starts at $29/month and Conta Azul at On request.
- Does Paddle or Conta Azul run on more platforms?
- Paddle runs on Web, Api. Conta Azul runs on Web.
- What is Paddle best used for?
- Paddle is most often used for selling saas or digital products with a merchant of record handling tax, global subscription billing and checkout, offloading sales tax and vat compliance for cross border sales. Of those, selling saas or digital products with a merchant of record handling tax and global subscription billing and checkout are not what Conta Azul is typically brought in for.
- What can Paddle do that Conta Azul cannot?
- Paddle covers Payment processing, Sales tax handling, Subscription management, Checkout.
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