Softwr

Influencer Marketing · head to head

Modash vs HypeAuditor

Modash logo

Modash

Influencer Marketing

Find any influencer on Earth

From
Free
Rated
-
Full reviewWebsite
HypeAuditor logo

HypeAuditor

Influencer Marketing

AI-powered influencer analytics and discovery

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Modash essentials plan at $199 per month includes only 2 team members and 300 profile opens per month; HypeAuditor the Internet Archive's capture of HypeAuditor's pricing page on 21 January 2021 named four product hubs, Reports Hub, Discovery Hub (searching a 10 million-plus influencer database), Tracking Hub, and Market Analysis, but no figures appeared, only a 'Get Started' signup.
  • They diverge on capability: Modash covers 250M+ creator database, HypeAuditor covers AI fraud detection.

Where they differ

Only the attributes on which Modash and HypeAuditor actually diverge.

Attributes where Modash and HypeAuditor differ
AttributeModashHypeAuditor
Pricing modelsubscriptionfreemium
PlatformsWeb, ApiWeb
Founded20182017

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Modash

  • 250M+ creator database
  • Audience demographics
  • Fake follower detection
  • Lookalike discovery
  • Campaign monitoring
  • Influencer CRM
  • Data export
  • Email finder

Only in HypeAuditor

  • AI fraud detection
  • Audience quality score
  • Demographic analysis
  • Competitor tracking
  • Influencer discovery
  • Campaign analytics
  • Market analysis
  • Trend reports

Both cover

  • Instagram
  • TikTok
  • YouTube
  • Google Sheets
  • GDPR
  • Data encryption
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Modash

  • Searching a creator database for Instagram, TikTok and YouTube influencersnot HypeAuditor
  • Vetting influencer audience quality before outreachnot HypeAuditor
  • Tracking creator content and campaign performancenot HypeAuditor
  • Paying creators and running affiliate programmes from one platformnot HypeAuditor

HypeAuditor

  • Influencer fraud detection and vettingnot Modash
  • Instagram engagement rate analysisnot Modash
  • Multi-platform analytics for Instagram, TikTok, YouTube, X, and Twitchnot Modash

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Modash

  • Essentials plan at $199 per month includes only 2 team members and 300 profile opens per month
  • Essentials plan excludes creator payments and affiliate features entirely
  • Tracked creators are capped at 100 on Essentials and 250 on Performance
  • Email unlocks are capped at 150 per month on Essentials and 400 per month on Performance
  • Exceeding a plan limit requires upgrading the plan rather than paying an overage
  • Payments and affiliate payouts are charged 5% above the free threshold of $10,000 per year on Performance
  • Enterprise starts at $14,700 per year and is the only plan with customisable quotas
  • The 14 day free trial is capped at 20 profile opens, 6 email unlocks and 10 tracked creators

HypeAuditor

  • The Internet Archive's capture of HypeAuditor's pricing page on 21 January 2021 named four product hubs, Reports Hub, Discovery Hub (searching a 10 million-plus influencer database), Tracking Hub, and Market Analysis, but no figures appeared, only a 'Get Started' signup.

Pricing, plan by plan

Modash

Free
  • FreeFree
    • Limited searches
    • Basic filters
    • 5 profile views
  • Essentials$99/month
    • Unlimited searches
    • 150 profiles/month
    • Audience data
  • Performance$299/month
    • 500 profiles/month
    • Lookalike discovery
    • Campaign tracking
  • Enterprise$undefined/month
    • Unlimited profiles
    • API access
    • Custom solutions

HypeAuditor

Free

No published plan breakdown. See the HypeAuditor review.

Which should you pick?

Choose Modash if

  • You need 250m+ creator database.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want audience demographics.
Modash review

Choose HypeAuditor if

  • You need ai fraud detection.
  • You want to start without paying.
  • You also want audience quality score.
HypeAuditor review

Questions people ask

Is Modash or HypeAuditor better?
Neither clearly leads. Modash starts at Free and HypeAuditor at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Modash or HypeAuditor?
Modash starts at Free and HypeAuditor at Free.
Does Modash or HypeAuditor run on more platforms?
Modash runs on Web, Api. HypeAuditor runs on Web.
Can I use Modash for free?
Both have a free tier, so you can try either at no cost before committing.
What is Modash best used for?
Modash is most often used for searching a creator database for instagram, tiktok and youtube influencers, vetting influencer audience quality before outreach, tracking creator content and campaign performance, paying creators and running affiliate programmes from one platform. Of those, searching a creator database for instagram, tiktok and youtube influencers and vetting influencer audience quality before outreach are not what HypeAuditor is typically brought in for.
What can Modash do that HypeAuditor cannot?
Modash covers 250M+ creator database, Audience demographics, Fake follower detection, Lookalike discovery. HypeAuditor covers AI fraud detection, Audience quality score, Demographic analysis, Competitor tracking. Both handle Instagram, TikTok, YouTube, Google Sheets.
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Modash

More on HypeAuditor

Keep looking

Other head to heads