Software · head to head
Matomo vs Improvado
I
Improvado
Software
Data integration platform for marketing teams
- From
- $1000/month
- Rated
- -
The short version
- Only Matomo has a free tier, so it costs nothing to try first.
- Each has a real cost: Matomo the self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins; Improvado no pricing is published, and no cost driver or minimum is stated
- They diverge on capability: Matomo covers Web analytics, Improvado covers 500+ data source connectors.
Where they differ
Only the attributes on which Matomo and Improvado actually diverge.
Identical on both: user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Matomo
- Web analytics
- Real-time reports
- Custom dimensions
- Goal tracking
- E-commerce tracking
- Google Search Console
- Privacy-focused
- Cloud deployment
Only in Improvado
- 500+ data source connectors
- Data transformation
- Real-time syncing
- Data warehouse integration
- ETL capabilities
- Data quality monitoring
- Historical data
- Custom connectors
What people use each for
The jobs each tool is most often brought in to do.
Matomo
- Privacy focused web analytics as an alternative to Google Analyticsnot Improvado
- Self hosting analytics so visitor data stays on owned infrastructurenot Improvado
Improvado
- Aggregating marketing data from many platforms into one pipelinenot Matomo
- Feeding blended campaign data into BI tools and dashboardsnot Matomo
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Matomo
- The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
- Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
- Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
- Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features
Improvado
- No pricing is published, and no cost driver or minimum is stated
- The route to a figure is a working session with a solutions engineer rather than a rate card
Pricing, plan by plan
Matomo
Free- Self-hostedFree
- Open-source
- Full analytics
- Privacy-focused
Improvado
$1000/month- Starter$1000/month
- Up to 20 data sources
- Basic transformations
- Standard support
- Professional$2500/month
- Up to 100 data sources
- Advanced transformations
- Priority support
- Enterprise$undefined/month
- Unlimited data sources
- Custom integrations
- Dedicated support
Which should you pick?
Choose Matomo if
- You need web analytics.
- You want to start without paying.
- You work on Web, On-premise.
- You also want real-time reports.
Choose Improvado if
- You need 500+ data source connectors.
- You work on Web, Api, Data-warehouse.
- You also want data transformation.
Questions people ask
- Is Matomo or Improvado better?
- Neither clearly leads. Matomo starts at Free and Improvado at $1000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Matomo or Improvado?
- Matomo has a free tier; the other does not. Paid plans start at Free for Matomo and $1000/month for Improvado.
- Does Matomo or Improvado run on more platforms?
- Matomo runs on Web, On-premise. Improvado runs on Web, Api, Data-warehouse.
- Can I use Matomo for free?
- Yes. Matomo has a free tier, so you can try it without paying. Improvado starts at $1000/month.
- What is Matomo best used for?
- Matomo is most often used for privacy focused web analytics as an alternative to google analytics, self hosting analytics so visitor data stays on owned infrastructure. Of those, privacy focused web analytics as an alternative to google analytics and self hosting analytics so visitor data stays on owned infrastructure are not what Improvado is typically brought in for.
- What can Matomo do that Improvado cannot?
- Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking. Improvado covers 500+ data source connectors, Data transformation, Real-time syncing, Data warehouse integration.