Software · head to head
Lusha vs Clay
The short version
- Only Lusha has a free tier, so it costs nothing to try first.
- Each has a real cost: Lusha lusha prices its B2B contact database on a per-contact credit model, starting with a free plan and charging a per-contact cost for paid tiers rather than flat seat pricing, per the vendor's own pricing page meta description (archived, 2024).; Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently
- They diverge on capability: Lusha covers Contact database, Clay covers Data enrichment.
Where they differ
Only the attributes on which Lusha and Clay actually diverge.
Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Lusha
- Contact database
- Email search
- Company intelligence
- Email verification
- Chrome extension
- Integrations
- Gmail
Only in Clay
- Data enrichment
- Contact management
- Workflow automation
- Integration
- API access
- Zapier
- Slack
Both cover
- Salesforce
- HubSpot
- GDPR
- Cloud deployment
- Web support
- English language support
What people use each for
The jobs each tool is most often brought in to do.
Lusha
- Lead generationnot Clay
- Contact researchnot Clay
- Email verificationnot Clay
Clay
- Enriching prospect lists from multiple data providers in one tablenot Lusha
- Building automated outbound research and outreach workflowsnot Lusha
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Lusha
- Lusha prices its B2B contact database on a per-contact credit model, starting with a free plan and charging a per-contact cost for paid tiers rather than flat seat pricing, per the vendor's own pricing page meta description (archived, 2024).
Clay
- Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
- Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
- The free plan allows 500 actions, 100 data credits and 200 rows per table
- The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
- The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it
Pricing, plan by plan
Lusha
Free- FreeFree
- Limited searches
- Basic contact info
- Professional$99/month
- Everything in Free
- Advanced search
- Email verification
- Business$299/month
- Everything in Professional
- Advanced analytics
- API access
Clay
On request- Pricing upon request$undefined/month
- Data enrichment
- Integration
- Support
Which should you pick?
Choose Lusha if
- You need contact database.
- You want to start without paying.
- You also want email search.
Questions people ask
- Is Lusha or Clay better?
- Neither clearly leads. Lusha starts at Free and Clay at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Lusha or Clay?
- Lusha has a free tier; the other does not. Paid plans start at Free for Lusha and On request for Clay.
- Does Lusha or Clay run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Lusha for free?
- Yes. Lusha has a free tier, so you can try it without paying. Clay starts at On request.
- What is Lusha best used for?
- Lusha is most often used for lead generation, contact research, email verification. Of those, lead generation and contact research are not what Clay is typically brought in for.
- What can Lusha do that Clay cannot?
- Lusha covers Contact database, Email search, Company intelligence, Email verification. Clay covers Data enrichment, Contact management, Workflow automation, Integration. Both handle Salesforce, HubSpot, GDPR, Cloud deployment.